This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.

This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.

This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.

This course introduces risk management practices used to measure and manage risk of financial firms. The course will explore interest rate risk, market risk, currency risk, and credit risk.

This undergraduate course will provide an overview of multicultural marketing in the United States. In today?s economy, it is widely recognized that the size and growth of multicultural populations is closely linked to successful marketplace performance of businesses. The class will provide an in-depth discussion and perspective on African American, Hispanic/Latino/Latinx, Asian American, Women, GLBTQA+, people with different abilities and the youth market sectors. The class is structured as a seminar where mini-case studies, book and article readings will be discussed. A semester-long project will also be developed by the students and presented to the class at the end of the semester. When appropriate and available, guest speakers will be invited. At the end of the class, students will understand how to market to these growing segments. They will understand the influence these segments have on marketing and American popular culture, and how that influence diffuses to the mass market. Emphasis will be placed on both theory and practice. Students will be able to link learning from a wide array of business disciplines to see how changes in one area affect the growth of the company as a whole. Thus, this course will require students to apply knowledge across business functional disciplines, theoretical constructs, and practical applications.

Technology is at the center of many valuable marketing tools and practices. For example, marketers commonly use social media, such as Twitter, Youtube, Facebook, and Instagram; and with various technologies, new approaches and principles have emerged, such as permission marketing and inbound marketing. New types, and increased amounts, of data associated with consumer use of technologies has made marketing analytics vital to effective decision making and performance diagnostics and evaluation (e.g., ROI). It is extremely important for marketers to understand how to effectively use these technologies, leverage new approaches and principles, and understand how to analyze and leverage associated data.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

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