In this course students will learn to prepare and interpret the three major components of the corporate annual report: the Balance Sheet, the Income Statement, and the Statement of Cash Flows. The underlying accounting model that produces these statements will be critically reviewed; both its strengths and limitations will be evaluated. Additionally the role of popular ratios in forecasting firm profitability, risk, and liquidity are considered. Student will gain this knowledge through homework assignments, discussion questions, and an integrative case analysis.

Overview of human resource management theory and practice in organizations. Legal framework; job design; recruitment, selection, performance appraisal, and separation; compensation; benefits; contemporary issues in HRM.

The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

The most important asset of a company is its brand, which can be utilized to create a long-term competitive advantage in the market. Therefore, companies invest an ample amount of time and money developing and nurturing their brands. Thus, this course will focus on providing students with the knowledge of fundamental principles of brand management as well as teaching how to define, develop, and apply strategies to manage a brand successfully, and to create, measure, sustain, and grow the brand equity. The topics we will cover in the course falls into 5 key areas: (1) Defining a brand, (2) Developing a brand, (3) Designing and implementing brand marketing initiatives, (4) Measuring and interpreting brand performance, and (5) Managing the growth of a brand.

This course introduces students to important ethical issues in the context of business activities. Students will gain an understanding of the relationship between business organizations and society at large, and gain an awareness of the social and economic environments in which ethical issues arise. Students will be introduced to ethical frameworks and theories to help them develop the reasoning and analytical skills essential to addressing these important and sometimes difficult issues. The course will focus on the importance of ethics in decision-making to the long-term success of the business enterprise.

Contact department for description.

Contact department for description.

Special projects, studies, or research.

Special projects, studies, or research.

Special projects, studies, or research.