An overview of fundamental accounting concepts, so that a company?s balance sheet and income statement may be read and understood. The course will explain how performance is tracked and offer insight into basic financial statement analysis and interpretation of results. The course will also explain how accounting records support internal decision making and walk through some relevant decision scenarios. In addition, the use of accounting records to coordinate and motivate employee action will be demonstrated.

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

The purpose of this course is to provide the essential diversity, equity, and inclusion (DEI) knowledge and language for business professionals and organizations. We will explore definitions, frameworks, and the most current issues as they relate to DEI in the workplace. This course will provide the basic knowledge needed for more advanced courses such as Inclusive Leadership and Building Inclusive Workplace Cultures.

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

An introduction to operations management in manufacturing and service industries. Emphasis on learning the basic principles, using MS EXCEL, required to organize and manage service and manufacturing organizations. Topics may include improved facility layout, project management, supply-chain management, Just-in-Time systems, inventory management, scheduling, and work force management. Discussions of real world applications frequently used to demonstrate concepts.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment. Finally, the course includes a highly sophisticated online Capstone Simulation "game" whereby students (in teams of four) put their knowledge and skills obtained in all UMass courses and even life experiences into practice by operating a company over an 8-year period and competing with other firms (other teams of students). Students conduct professional business meetings, make professional presentations, and prepare strategic plans for their "simulated" companies. Satisfies the Integrative Experience requirement for BBA-Acctg, BBA-Finan, BBA-OpInfo, BBA-Mgt, and BBA-Mktg majors.

Overview of law and legal systems; attention to legal aspects of management problems.

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

This is a "high elevation" course covering a wide range of issues regarding financial markets. The short duration of the course will make this coverage summary in nature, but will not prohibit you from learning much about the financial world, and financial markets.