A sustainability perspective has become an imperative for business as usual in these days of climate and public health crises. This course has been designed to introduce students to marketing through the sustainability lens. Both experienced marketers and those new to the field will benefit from approaching the development of a marketing plan with the triple bottom line (economic, environmental and societal) as the guiding principal. The demand for innovation and solutions to sustainable problems, from environmental degradation to societal inequities across supply chains, is increasing quickly. Those who want to succeed in the future business world need the savvy and experience of examining these issues and applying new models for growth.

Organizations need more digital thinking assets for solving our time's most challenging marketing, and business problems, and for excelling in an increasingly digital, data, and technology-driven world. Digital thinking, and practice are central in creating exceptional value for consumers, organizations, and society. This course is designed to immerse one in digital thinking, practice, and problem solving, and to guide one in developing into a dynamic marketer, extraordinary problem solver, and thought leader. Course content includes exploring algorithms, creating social-media stories, using Google Analytics, solving marketing problems with Python, networking, and building a personal ?YouBrand.?

Marketing careers are evolving. It's not just about selling products to maximize profits; it's about understanding the impact on all stakeholders and building brands that maximize stakeholder value. This course equips students with the skills to thrive in this new landscape, combining core marketing expertise with essential life skills (e.g., communication, collaboration, and critical thinking skills) to disrupt default habits and biases that get in the way of making decisions that align with personal values and intentions for creating a meaningful career and life. Students will have the opportunity to practice and play with mindfulness techniques to cultivate a clear, intentional approach to marketing and consumption while also analyzing successful and unsuccessful marketing campaigns and learning to make marketing decisions that consider diverse stakeholders and the long-term impact on communities and the environment.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment. Finally, the course includes a highly sophisticated online Capstone Simulation "game" whereby students (in teams of four) put their knowledge and skills obtained in all UMass courses and even life experiences into practice by operating a company over an 8-year period and competing with other firms (other teams of students). Students conduct professional business meetings, make professional presentations, and prepare strategic plans for their "simulated" companies. Satisfies the Integrative Experience requirement for BBA-Acctg, BBA-Finan, BBA-OpInfo, BBA-Mgt, and BBA-Mktg majors.

Concentration on the federal income taxation of corporations, partnerships, estates and trusts, gifts and estate taxes.

Focus on the use of cost accounting information to help planning and control activities in a business enterprise. Topics include methods for determining the costs of products and services (includes job order, process, standard and activity based cost systems), for assessing product and project profitability, and for budgeting and monitoring costs and profits. Emphasis on usefulness and limitations of cost accounting information.

Continuation of ACCOUNTG 321. Conceptual framework for accounting for a firm's reported liabilities. The nature of liabilities, their recognition, measurement, and disclosure. Motivation of management in choosing among acceptable accounting alternatives in each of these areas, and the economic choices of such consequences. Prerequisite: ACCOUNTG 321. (Those who did not receive at least C should seriously consider taking that course over, prior to enrollment in ACCOUNTG 322.)

Preparation and uses of financial statements of business enterprises; the accounting process of recording, classifying, and interpreting business transactions. Conceptual problems analyzed include accounting for inventories, depreciation, and capital stock.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

The focus of this course is on the financial theory and empirical evidence that are relevant to management of investment portfolios. The topics covered include the relation between risk and return, diversification, asset allocation, portfolio optimization, factor models, market efficiency, and other related topics. The course will focus on the tools, applications, and concepts that go into investments. It relies heavily on quantitative methods and provides students with the ability to build valuation models to suit various investment strategies. Students will also gain an understanding of how investment theory relates to investment and management practices in the real world.