The Artificial Intelligence in Business is designed for business major students aspiring to develop a deeper understanding of artificial intelligence and its use in business applications. The course will provide an introductory overview of different mathematical and computational data analysis tools and machine learning techniques commonly used in artificial intelligence. Focus will be on case studies and applications that demonstrate how artificial intelligence can augment current business operations.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Examination and analysis of factors pertinent to effective product-related decisions by marketing managers; emphasis on development of new products; management of existing product lines; product deletions, and organizational approaches to product management. Prerequisites: MARKETNG 301

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Course description not available at this time.