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Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $550/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Economic Analysis for Managers

SCH-MGMT

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Business Applications with Python

SCH-MGMT

This course provides an introduction to programming with a focus on business and analytics applications. The curriculum supports the development of skills in data extraction and manipulation as well as automating data analysis tasks. Students will become adept in the use of important libraries and will be able to use trusted open-source resources to support continued development of programming skills. No prior programming experience expected.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Taxes & Business Decisions

SCH-MGMT

A conceptual overview of federal tax laws, focusing on the broad structure of the income tax law and how that law relates to many business investment and personal activities. Includes basic tax policy issues and the many social and political implications of our current tax system.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. This class meets in-person for mandatory meetings on Monday from 4:00PM-6:15 PM, (dates: 9/15/25, 9/29/25, 10/13/25, 10/27/25, 11/10/25, 12/01/25), in addition to online.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students only.

Taxes & Business Decisions

SCH-MGMT

A conceptual overview of federal tax laws, focusing on the broad structure of the income tax law and how that law relates to many business investment and personal activities. Includes basic tax policy issues and the many social and political implications of our current tax system.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Advanced Topics in Financial Reporting

SCH-MGMT

The fourth course in the Financial Accounting sequence providing an overview of consolidated financial statements, non-controlling interest and the consolidation process; understanding the components of comprehensive income, other comprehensive income and accumulated other comprehensive income and clean surplus; an overview of fund accounting; valuing and reporting derivatives and other complex financial instruments. The course includes a research component and an introduction to the FASB Accounting Standards Codification system requiring students to research and opine on highly-technical financial reporting cases.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Financial Statement Analysis & Valuation

SCH-MGMT

This course helps students to apply their knowledge of financial accounting, business strategy, and finance in the evaluation of corporations using financial reports. Decision settings include stock evaluation, credit analysis, bankruptcy prediction, and general-purpose evaluation. The course is a mixture of concepts underlying financial statement analysis and their application to real companies' financial statements.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Research of Federal Income Taxation

SCH-MGMT

Students will have to opportunity to develop their tax research skills through practical exercises. The class will expose students to primary sources, including the Internal Revenue Code, Internal Revenue Service (IRS) regulations and the FASB Codification through the use of sample case studies and the use of research and practice tools used by many tax practitioners. Students will also learn how to communicate the results of their tax research through various methods used by professionals. Current tax developments will be addressed in the class as well.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.
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