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Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA Students, Engineering Management students and Online MBA students.

Careers in Finance

FINANCE

This course is designed prepare students to pursue the career that is best suited to their interests, ambitions and skills. Students will learn what types of jobs are available to finance majors and what are the responsibilities of people who hold these positions. Students will also learn skills necessary to succeed in the candidate selection process.

Course Details

Fall 2025

This class is non-credit

Project Risk Management

SCH-MGMT

This course examines frameworks that may be applied to many projects, programs, and portfolios to scale risk management best practices. Through evaluating real world examples in various case studies, students are introduced to organized and practical approaches to manage project risks, subsequently delivering enhanced value to customers and stakeholders. This course reviews concepts of risk identification, impact analysis, risk response planning, and risk monitoring & control at the portfolio, program, and project levels.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Business Ethics: Strategies for Leading with Integrity

SCH-MGMT

This course considers the role of ethics in business decision-making. Students will learn about significant aspects of business law and legal compliance issues, as well as important ethical frameworks. Additionally, students will explore ethical challenges faced by businesses, looking at business decisions made by corporations. By the end of the course, students will be equipped with perspectives that will allow for a better understanding of how modern businesses function and the role of ethics and law in business today.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Data Management Using Spreadsheets

SCH-MGMT

This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students, MSA students and Engineering Management students.

Data Management Using Spreadsheets

SCH-MGMT

This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students, MSA students and Engineering Management students.

Project Management

SCH-MGMT

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Data Science for Business

SCH-MGMT

This course covers essential concepts and methods to foster data-driven decision-making to motivate business insight and innovation. Lessons cover topics in big data, algorithmic thinking, machine learning, data visualization, and communication. Projects spanning several weeks focus on business problems that can be solved through the application of cutting-edge Data Science techniques. Students develop proficiencies in the use of Python, R, and Tableau by completing regular exercises and projects using real data.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to MSBA students.

Data Science for Business

SCH-MGMT

This course covers essential concepts and methods to foster data-driven decision-making to motivate business insight and innovation. Lessons cover topics in big data, algorithmic thinking, machine learning, data visualization, and communication. Projects spanning several weeks focus on business problems that can be solved through the application of cutting-edge Data Science techniques. Students develop proficiencies in the use of Python, R, and Tableau by completing regular exercises and projects using real data.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Project Management

SCH-MGMT

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

Course Details

Fall 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.
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