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Independent Study

SPORTMGT

Special projects, studies, or research.

Course Details

Fall 2024

This class is non-credit

Independent Study

SPORTMGT

Special projects, studies, or research.

Course Details

Fall 2024

This class is non-credit

S-Prof Development in SPORTMGT

SPORTMGT

This course is designed to provide a comprehensive overview of the various segments within the sport industry. Students will assess their own personal and career interests and learn how to effectively research jobs, choose careers in line with those interests and market themselves to prospective employers.

Course Details

Fall 2024

This class is non-credit

Sport Analytics

SPORTMGT

Students in this course examine how analytics yields new insights across many facets of the sport industry, such as ticket pricing, facility management, player evaluation, and in-game decision making. The course emphasizes core skills needed to conduct basic analyses: data structuring, data shaping and manipulation, methods of statistical analysis, and data visualization. Course projects call on students to conduct original analyses, identify the strategic applications of their research, and communicate their findings in a manner suitable for sport practitioners. The course is geared toward future managers within any department, rather than only future data analysts, thus technical instruction uses Microsoft Excel and content breadth is prioritized over depth. However, students with existing aptitude in software like python or R are welcome to also use such tools when completing certain assignments, subject to consultation with the course instructor.

Course Details

Fall 2024

This class is non-credit
Course Notes
Recommended prerequisite: Introductory statistics

Sport Org Beh & Dev

SPORTMGT

Analysis of nature and scope of the sport enterprise; investigates organizational behavior within the management of sport organizations; explores the area of human resource management; examines contemporary social problems and the future of sport.

Course Details

Fall 2024

This class is non-credit

Sport & The Law

SPORTMGT

This course provides an understanding of the legal issues involved in the supervision, management and business operations of sport enterprises. The course adopts a managerial approach to legal issues that confront sport managers, including tort law, contract law, constitutional law, antitrust law, agency law, intellectual property law, administrative law, and governance and participation issues in professional sport and amateur athletics.

Course Details

Fall 2024

This class is non-credit

Sport Marketing

SPORTMGT

Concepts of marketing applied to professional, collegiate, amateur, and corporate settings. Emphasis on strategic marketing planning, marketing communication, branding, sponsorship development and fit, and promotional strategies and activities.

Course Details

Fall 2024

This class is non-credit

Independent Study

SPORTMGT

Contact department for description.

Course Details

Fall 2024

This class is non-credit
Course Notes
Instructor Consent Required.

Seminar -Sports Sales Strategy

SPORTMGT

Provides students with an understanding of various sales methodologies used in sport organizations and teaches students to effectively design and implement sales campaigns.

Course Details

Fall 2024

This class is non-credit
Course Notes
Open to MS and 2nd yr. MBA/MS Graduate SPORTMGT students only.

Honors Research

SPORTMGT

The Commonwealth Honors College thesis or project is intended to provide students with the opportunity to work closely with faculty members to define and carry out in-depth research or creative endeavors. It provides excellent preparation for students who intend to continue their education through graduate study or begin their professional careers. The student works closely with their 499Y Honors Research sponsor to pursue research on a topic or question of special interest to them in preparation for writing a 499T Honors Thesis or completing a 499P Honors Project.

Course Details

Fall 2024

This class is non-credit
Course Notes
THE STUDENT DEADLINE TO COMPLETE AND SUBMIT THEIR PART OF AN HONORS 499Y APPLICATION USING CHC PATHS IS AUGUST 15. Students wishing to register for Honors Research (499Y) to prepare for the completion of an Honors Thesis (499T) or an Honors Project (499P) must complete a contract proposal application with their faculty chair using CHC PATHS (honors.umass.edu/chc-paths/) for online approval by their chair and other reviewers, including the Academic Standards Committee of the Faculty Senate's Commonwealth Honors College Council. The application should be done during pre-registration to ensure that the supervising faculty and other reviewers have sufficient time to submit the application to CHC by the first Thursday of the semester for final approval and registration before Add/Drop ends.
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