Survey design, implementation and analysis relating to sport audiences and consumers with a focus on brand management theory. Students participate in market research projects in conjunction with regional and national sports organizations. Lecture and field work.

Students use economic analysis to study a wide variety of issues affecting the sport industry. Topics examined include: optimal ticket pricing strategies; the effects of free agency and collective bargaining processes on player salaries; the effects of league-wide policies such as revenue-sharing, salary caps, and luxury taxes on team financial performance and on league competitive balance, and; the impacts and rationales for government subsidization of stadiums. Both professional and college sports are examined.

Analysis of labor relations in professional sport. Emphasis on the laws of contracts, antitrust, agency, and labor relations. Examination of the collective bargaining process through negotiation projects.

Critical historical analysis of sport as a social structure in the U.S. Key areas of exploration include sport as a cultural product, social relations within sport, sport management structures, and contemporary social issues.

Contact department for description.

The purpose of this course is to provide students with a broad introduction to the experiences, barriers, opportunities, and networking for women in sport business. Students will examine a range of topics including but not limited to women in leadership, sexism and gender underrepresentation, networking, personal branding, managing up, negotiating, and other topics uniquely relevant to women working in sport business. Upon completion of this course, students should understand how the various dimensions of the gendered workplace influences the experiences of women in sport.

This applied, industry-designed course will provide students with a clear vision of the overall sport sponsorship industry, and allow them to analyze sponsorship opportunities from the perspective of key industry stakeholders: properties, brands, agencies, and consumers. With careful consideration of emerging business trends, challenges and consumer insights, this course educates on the ways in which sport sponsorship stakeholders prove return on investment, and accomplish stated sponsorship objectives.

The Commonwealth Honors College thesis or project is intended to provide students with the opportunity to work closely with faculty members to define and carry out in-depth research or creative endeavors. It provides excellent preparation for students who intend to continue their education through graduate study or begin their professional careers. The student works closely with their 499Y Honors Research sponsor to pursue research on a topic or question of special interest to them in preparation for writing a 499T Honors Thesis or completing a 499P Honors Project.

Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Honors Project expectations are high. The intended end-product is a traditional project manuscript with accompanying artifact(s), all projects: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.