This course identifies and analyzes the 3 key stakeholders driving corporate sponsorship activity within the commercial sports ecosystem: agency, property/rights holder, and corporate sponsor. The course educates on the functional roles involved in properly executing sponsorship objectives and strategies, while critically examining key industry themes such as contract building, brand activation, measurement/analytics, and rights holder modeling.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

Basic theory in finance and accounting applied to managerial control of sport organizations. Includes forms of ownership, taxation, financial analysis, feasibility studies, and economic impact studies.

This course examines an encompassing perspective of diversity within North American and international sport organizations. Specifically, the purpose of this course is to provide students with an analysis and understanding of the various ways that people within sport organizations can differ, and how differences based on this diversity impact life experiences and outcomes. Modules to be discussed include Foundations of Diversity and Inclusion, Forms of Diversity (e.g., race, gender, sexual orientation, age, mental and physical ability, appearance, religious beliefs, and social class), and Organizational Inclusiveness.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.

Projects, papers, or research. Must be approved and sponsored by a faculty member and approved by the chair of the curriculum committee.