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Marketing Department
Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.
Degree Options in Marketing
Degree Options in Marketing
Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.
In-Depth Marketing
In-Depth Marketing
Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair and Professor
Heidi Bailey
Lecturer
Cynthia Barstow
Senior Lecturer
Thomas G. Brashear Alejandro
Associate Professor
Annie Ding
Assistant Professor
Matthew Glennon
Senior Lecturer
Matthew Godfrey
Assistant Professor
Alicia M. Johnson
Assistant Professor
Verónica Martín Ruiz
Assistant Professor
Elizabeth Miller
Department Chair and Professor
George Milne
Associate Dean of Research and PhD Programs & Edward D. Shirley ‘78 Endowed Professor of Marketing
Kun Qian
Assistant Professor
Matthew Thomson
Charles D. Schewe Faculty Fellow, Professor, and PhD Coordinator
Bruce D. Weinberg
Professor
Tom Woodside
Lecturer
Yanfen (Cindy) You
Assistant Professor
Marketing News
Isenberg Welcomes 19 New Faculty Members for Fall 2024
Isenberg Welcomes 19 New Faculty Members for Fall 2024
Isenberg is thrilled to welcome one of our biggest-ever classes of new faculty members for the fall 2024 semester, with 19 new professors and
Isenberg Welcomes 19 New Faculty Members for Fall 2024
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Faculty Research: Matt Thomson Investigates Brand Nicknames in Marketing Campaigns
Faculty Research: Matt Thomson Investigates Brand Nicknames in Marketing Campaigns
Starbies. HoJo. Beemer. Cumby’s. Dunks. On occasion, customers bestow nicknames to the businesses they frequent and the brands they buy. But what
Faculty Research: Matt Thomson Investigates Brand Nicknames in Marketing Campaigns
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Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976