Verónica Martín Ruiz : Isenberg School of Management : UMass Amherst

Education

PhD in Marketing with minor in Psychology, Iowa State University, 2021

MBA, concentration in Marketing, Iowa State University, 2014

MA Translation and Localization Management, Middlebury Institute of International Studies, 2008

Ph.D. Translation and Interpretation Processes (a.b.d.), Universidad de Granada (Spain), 2004

BA Translation and Interpretation, Universidad de Granada (Spain), 2002

Academic Appointments

Assistant Professor of Marketing, UMass Amherst, 2021-current

Recent Honors / Awards

Winner Thomas C. Kinnear/Journal of Public Policy & Marketing Award, 2024

Inducted into Beta Gamma Sigma, International Business Honors Society - PhD, 2021

Global Women in Marketing Award, Winner, Multicultural Marketplaces TCR team award, 2020

Fellow, 6th AMS Annual Academy of Marketing Science (AMS) Doctoral Consortium, 2020

Fellow, 3rd Annual PhD Project-Baruch Research Symposium, New York, 2020

Rama and Sridhar Ramaswami Marketing Research Excellence Award, 2020

AMA Foundation Valuing Diversity Ph.D. Award, 2019

Fellow, 27th Annual Robert Mittelstaedt Doctoral Symposium, University of Nebraska-Lincoln, NE, 2018

Research Interests

Consumer Behavior

Cultural norms (honor, dignity, tightness-looseness) in healthcare and retail settings

Telehealth

Transformative Consumer Research

Multicultural markets

Diversity, Inclusion and Equity

Research Methods for Cultural Research

Teaching Interests

General

Consumer Behavior
Principles of Marketing
DEI in Marketing

Selected Publications

Eva Kipnis, Nataliia Pysarenko, Cristina Galalae, Verónica Martín Ruiz, Carlo Mari, and Lizette Vorster, “The role of war-related marketing activism actions in community resilience: from the ground in Ukraine.” Journal of Public Policy & Marketing (JPP&M). https://doi.org/10.1177/074391562412629

Winner 2024 Global Women in Marketing Award, Marketing Scientist Award – Market Research

Galalae, C., Kipnis, E., Cui, C.C., Johnson, E. Licsandru, T., Vorster, L., Demangeot, C., Kearney, S., Mari, C., Martín Ruiz, V., Pullig, C., and Lindsey-Warren, T.M. (2022), "A multi-contextual lens on racism and discrimination in the multicultural marketplace," Journal of the Association for Consumer Research, 8 (1), 11-20, https://doi.org/10.1086/722704 (ahead of print)

Eva Kipnis, Catherine Demangeot, Chris Pullig, Samantha Cross, Charles Cui, Cristina Galalae, Shauna Kearney, Tana Licsandru, Carlo Mari, Verónica Martín Ruiz, Samantha Swanepoel, Lizette Vorster, and Jerome Williams (2021), “Institutionalizing Diversity and Inclusion Engaged Marketing (DIEM) for Multicultural Marketplace Wellbeing.” Journal of Public Policy and Marketing, 40 (2), 143-164, https://doi.org/10.1177/0743915620975415

Winner of the Thomas C. Kinnear/Journal of Public Policy & Marketing Award that recognizes a JPP&M article that has made the most significant contribution to the understanding of marketing and public policy issues within a three-year time period.