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Annie Ding

Assistant Professor

Marketing

Academic Appointments

Assistant Professor of Marketing, University of Massachusetts Amherst, 2024-present

Education

Ph.D., Marketing, Ivey Business School, Western University, 2024
Bachelor of Arts, Honors Business Administration, Ivey Business School, Western University, 2019

Research Interests

Online word of mouth
Digital platform
Intangible assets

Teaching Interests

Social media analytics
Digital marketing
Text analytics
Honors and Awards ACR-Sheth Foundation Dissertation Award, 2023 INFORMS Marketing Science Doctoral Consortium, Fellow, University of Miami, 2023 Marketing Strategy Consortium, Fellow, University

Honors and Awards

  • ACR-Sheth Foundation Dissertation Award, 2023
  • INFORMS Marketing Science Doctoral Consortium, Fellow, University of Miami, 2023
  • Marketing Strategy Consortium, Fellow, University of Georgia, 2023
  • SSHRC Doctoral Fellowship ($20,000), 2023
  • Designing a Career in Marketing Academia - development program for junior female
  • marketing scholars (invitational only), Vanderbilt University, 2022
  • AMA-Sheth Foundation Doctoral Consortium, Fellow, University of Texas – Austin, 2022
  • C.B. (Bud) Johnston Ontario Graduate Scholarship ($10,000), Ivey Business School, Western
  • University, 2021-23
  • Ontario Graduate Scholarship ($20,000), Province of Ontario, Canada, 2021-23
  • Berdie & Irvin Cohen Doctoral Business Scholarship, 2021; $2,500 (awarded to one student),
  • Ivey Business School, Western University, 2021

Selected Publications

Eunsoo Kim, MengQi (Annie) Ding, Shijie Lu and Xin (Shane) Wang (2023), “Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry”, Journal of Marketing, 87(3), 428–450.

MengQi (Annie) Ding* and Avi Goldfarb* (2023), “The Economics of Artificial Intelligence: A Marketing Perspective”, Review of Marketing Research, Vol 20, 13-26.