A Future in Marketing
The marketing major provides students with the skills needed to listen to consumers; to use intuition and data to identify, develop, and execute creative solutions to complex problems; and to communicate these solutions to relevant stakeholders.
Curriculum
Areas of Interest
Ideal for students interested in big data, those who want to better understand why consumers do things, enjoy research, are interested in forecasting, or are quantitatively-oriented.
Ideal for those attracted to the creative side of marketing, those who enjoy social media or technology, and those interested in careers in advertising, public relations or digital marketing.
Ideal for students interested in consulting, entrepreneurship, or making social impact by thinking critically gaining insight into pressing issues such as sustainability.
Ideal for those who enjoy interacting with others, problem-solving, or interested in a career in sales, retailing, or fashion.
Experiential Learning
Our goal is to ensure students are (1) prepared to meet the challenges of the real-world, (2) able to learn in a supportive and inclusive environment, and (3) have the training to identify and develop market solutions that consider the well-being of the environment, society, and market actors. Many courses include experiential learning, a critical component of our teaching philosophy. This trains our students to be critical thinkers capable of identifying, developing, and executing creative solutions to complex problems.
MK496: Protect Our Breasts
Currently offered via an independent study, the Protect Our Breasts course provides students with the opportunity to run a global business focused on educating companies and consumers about toxins in products and packaging.
MK498b: Advertising Practicum
This course is a hands-on project-based class. Students work with a real client (frequently as part of a national competition sponsored by Edventure Partners) with a real budget. They identify appropriate tactics for addressing the client’s objectives, implement the proposed campaign, and measure effectiveness.
Within our courses, students are provided hands-on opportunities to make an impact in marketing using tools like social media, Google Analytics, Salesforce and by participating in nationwide industry competitions. Some of these courses include: Fundamentals of Marketing, Social and Media and Marketing Analysis, Sales and Personal Branding, and Generation Customer Insights.
After mastering essential marketing skills and tools, students apply their knowledge to case studies, hypotheses and research, simulations, sustainability issues, and go on to create their own personal brand to market themselves to potential employers or create their own businesses.
Career Paths in Marketing
You will leave Isenberg ready to excel in a range of marketing-related careers in product development, market research, advertising services, copywriting, promotions, and digital media. Isenberg's Office of Career Success is dedicated to serving the career and professional development needs of Isenberg students.
Student Clubs
Provides members with hands-on marketing experience through interactive meetings, guest speakers, field trips, and sub-committee meetings.
Provides members with an understanding of what a professional sales career looks like and hands-on experience on how to conduct sales calls. The competition team competes in global sales competitions around the US.
A student-run ad agency with creative, strategy, and project management teams that provides hands-on valuable experiences from local partnerships to national advertising competitions.
Marketing Faculty
Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976