The marketing major prepares students for a variety of careers and career paths, including sales, retailing, market research, digital marketing, advertising, product development and others. Underlying all of these paths, the major provides students with the skills needed to listen to consumers; to use intuition and data to identify, develop, and execute creative solutions to complex problems; and to communicate these solutions to relevant stakeholders.
While all of our courses help students hone these skills, those interested in specific career paths may find the following courses of interest.
|
CAREER AREA |
DESCRIPTION |
RELEVANT COURSES (select 3-5) |
|
Customer Insights and Analytics |
Ideal for students interested in big data, those who want to better understand why consumers do things, enjoy research, are interested in forecasting, or are quantitatively-oriented. This set of courses prepares students how to collect and analyze data and use technology. |
MK413 (Social Media & Marketing Analytics); MK497G (Generating Customer Insights); MK410 (Consumer Behavior); MK465 (Retailing); MK491S (Small Business Marketing); MK455 (Internet Marketing) |
|
Sales and Retailing |
Ideal for those who enjoy interacting with others, problem-solving, or interested in a career in sales, retailing, or fashion. This set of courses increases understanding of consumer problems and how to solve them and prepares students for marketing across a variety of channels. |
MK425 (Sales and Distribution Strategy); MK465 (Retailing); MK468 (Services Marketing); MK410 (Consumer Behavior); MK437 (International Marketing); MK450 (Multichannel Marketing*) |
|
Advertising and Digital Marketing |
Ideal for those attracted to the creative side of marketing, those who enjoy social media or technology, and those interested in careers in advertising, public relations or digital marketing. This set of courses provides students with foundational and hands on skills for marketing products through traditional and digital channels. |
MK413 (Social Media & Marketing Analytics); MK422 (Advertising & Promotions); MK498b (Advertising Practicum); MK497F (Influencer Marketing); MK497M (Brand Strategy); MK496 – Protect Our Breasts; MK455 (Internet Marketing) |
|
Marketing for Social Impact |
Ideal for students interested in consulting, entrepreneurship, or making social impact. This set of courses prepares students to think critically, forge new paths, understand how to navigate non-profit world, create and market new products, and gain insight into pressing social issues such as sustainability. |
MK460 (Nonprofit Marketing); MK421 (Product Strategy); MK425 (Sales and Distribution); MK491SM (Marketing & Sustainable Business); MK491S (Small Business Marketing); MK496 – Protect Our Breasts |