Marketing Areas of Interest : Isenberg School of Management : UMass Amherst

Suggested Courses

The marketing major prepares students for a variety of careers and career paths, including sales, retailing, market research, digital marketing, advertising, product development and others.  Unde

The marketing major prepares students for a variety of careers and career paths, including sales, retailing, market research, digital marketing, advertising, product development and others. Underlying all of these paths, the major provides students with the skills needed to listen to consumers; to use intuition and data to identify, develop, and execute creative solutions to complex problems; and to communicate these solutions to relevant stakeholders.

While all of our courses help students hone these skills, those interested in specific career paths may find the following courses of interest.

CAREER AREA

DESCRIPTION

RELEVANT COURSES

(select 3-5)

Customer Insights and Analytics

Ideal for students interested in big data, those who want to better understand why consumers do things, enjoy research, are interested in forecasting, or are quantitatively-oriented. This set of courses prepares students how to collect and analyze data and use technology.

MK413 (Social Media & Marketing Analytics);MK411 MK410 (Consumer Behavior); MK465 (Retailing); MK491S (Small Business Marketing); MK455 (Internet Marketing)

Sales and Retailing

Ideal for those who enjoy interacting with others, problem-solving, or interested in a career in sales, retailing, or fashion. This set of courses increases understanding of consumer problems and how to solve them and prepares students for marketing across a variety of channels.

MARKETNG 425 (Professional Selling Skills); MK465 (Retailing); MK468 (Services Marketing); MK410 (Consumer Behavior); MK437 (International Marketing); MK450 (Multichannel Marketing)

Advertising and Digital Marketing

Ideal for those attracted to the creative side of marketing, those who enjoy social media or technology, and those interested in careers in advertising, public relations or digital marketing. This set of courses provides students with foundational and hands on skills for marketing products through traditional and digital channels.

MK413 (Social Media & Marketing Analytics); MK422 (Advertising & Promotions); MK498b (Advertising Practicum); MARKETNG 424 (Influencer Marketing)-previously 497F; MARKETNG 423 (Brand Management & Strategy) -previously 497M; MK496 – (Protect Our Breasts), MK455 (Internet Marketing)

Marketing for Social Impact

Ideal for students interested in consulting, entrepreneurship, or making social impact. This set of courses prepares students to think critically, forge new paths, understand how to navigate the non-profit world, create and market new products, and gain insight into pressing social issues such as sustainability.

MK460 (Nonprofit Marketing & Social Marketing); MK421 (Product Strategy); MARKETNG 425 (Professional Selling Skills); MARKETNG 470 (Sustainability Marketing) -previously 491SM; MK491S (Small Business Marketing); MK496 (Protect Our Breasts)