Kun Qian
Assistant Professor
Marketing
Education
BBA in Accounting, Harbin Institute of Technology, 2015
MS in Marketing, University of Arizona, 2016
PhD in Marketing, University of Texas at Dallas, 2022
Academic Appointments
Assistant Professor of Marketing, UMass Amherst, 2024-present
Assistant Professor of Marketing, Southern University of Science and Technology, 2022-24
Research Interests
Quantitative marketing
Content economy
Digital platforms
Digital marketing
Behavioral economics
Teaching Interests
Marketing analytics
Digital marketing
Social media marketing
Awards
The University of Texas at Dallas, Scholar with High Distinction, 2022
Doctoral Fellow, AMA-Sheth Consortium, 2021
Selected Publications
Jain, S. & Qian, K. (2021). Compensating online content producers: A theoretical analysis. Management Science, 67(11), 7075-7090
Qian, K. & Jain, S. (2024). Digital content creation: An analysis of the impact of recommendation systems. Management Science, Forthcoming.