Matthew Thomson

Zhang, Zhe, Ning Ye and Matthew Thomson (forthcoming), “BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance”, Journal of Marketing.

Jurewicz, Zuzanna, Miranda R. Goode and Matthew Thomson (forthcoming), “A Tonic for the Highly Stressed: Memories of Extraordinary Group Experiences Lead to Greater Cohesion and Well-Being,” Journal of Business Research, https://doi.org/10.1016/j.jbusres.2023.114426

Zhu, John Jianjun, Ling Tuo, Yanfen You, Qiang Fei and Matthew Thomson (forthcoming), “A Preemptive and Curative Solution to Mitigate Data Breaches: The Double-Layer of Protection from Corporate Social Responsibility”, Journal of Marketing Research,  https://doi.org/10.1177/00222437231218969

Albert, Noel and Matthew Thomson (2024), “Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action”, Journal of Consumer Research, 51(2), 383-407, doi.org/10.1093/jcr/ucad064.

Connors, Scott, Mansur Khamitov, Matthew Thomson and Andrew Perkins (2021), “They’re Just Not That into You: How to Leverage Consumer-Brand Relationships through Social Psychological Distance”, Journal of Marketing, 85(5), 92-108.

 Herak, Iskra, Nicolas Kervyn and Matthew Thomson (2020), “Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person”, Journal of Consumer Psychology, 30(1), 125-139.

Khamitov, Mansur, Xin Wang and Matthew Thomson (2019), “How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities”, Journal of Consumer Research 46(3), 435-459. (winner, 2021 AMA CBSIG Consumer Research in Practice Award).

Whelan, Jodie, Sean Hingston and Matthew Thomson (2019), “Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism”, Personality and Individual Differences, 137, 86-96.