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Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Economics students, Resource Economics students, Managerial Economics students, and Contracting Departments-2 (Building & Construction Technology students, STOCKSCH students, Nutrition students). If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist, if open. Enrollment in this class is managed by the Isenberg Undergraduate Programs Office. Please do not contact the instructor with enrollment inquiries. Please direct questions to the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Economics students, Resource Economics students, Managerial Economics students, and Contracting Departments-2 (Building & Construction Technology students, STOCKSCH students, Nutrition students). If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist, if open. Enrollment in this class is managed by the Isenberg Undergraduate Programs Office. Please do not contact the instructor with enrollment inquiries. Please direct questions to the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2026

This class is non-credit
Course Notes
This course has reserved seating for Isenberg students, Business Minor students, Economics students, Resource Economics students, Managerial Economics students, and Contracting Departments-2 (Building & Construction Technology students, STOCKSCH students, Nutrition students). If you are unable to enroll in this class, the number of reserved seats for your major has been met. Please continue to monitor Spire for seat availability or add yourself to the Spire waitlist, if open. Enrollment in this class is managed by the Isenberg Undergraduate Programs Office. Please do not contact the instructor with enrollment inquiries. Please direct questions to the Isenberg Undergraduate Programs Office at undergrad@isenberg.umass.edu.

Honors Independent Study in Marketing

MARKETNG

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Course Details

Spring 2026

This class is non-credit
Course Notes
Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Honors Independent Study in Marketing

MARKETNG

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Course Details

Spring 2026

This class is non-credit
Course Notes
Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Honors Independent Study for Services Marketing

MARKETNG

Course Details

Spring 2026

This class is non-credit

Honors Independent Study for Brand Management and Strategy

MARKETNG

Course Details

Spring 2026

This class is non-credit

Consumer Behavior with Honors Independent Study

MARKETNG

Course Details

Spring 2026

This class is non-credit

Honors Independent Study for Fundamentals of Marketing

MARKETNG

Course Details

Spring 2026

This class is non-credit

Honors Colloquium for Services Marketing

MARKETNG

Course description not available at this time.

Course Details

Spring 2026

This class is non-credit
Course Notes
Instructor Consent required. Sr Jr Isenberg BBA majors Pre Req: MARKETNG 301
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