Marketing Research

MARKETNG

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Course Details

Spring 2025

This class is non-credit
Course Notes
Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students. https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/marketing-course-override-form

Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Spring 2025

This class is non-credit
Course Notes
Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students. https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/marketing-course-override-form

Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Spring 2025

This class is non-credit
Course Notes
Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students. https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/marketing-course-override-form

Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Spring 2025

This class is non-credit
Course Notes
Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students. https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/marketing-course-override-form

Consumer Behavior

MARKETNG

Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. Prerequisites: MARKETNG 301

Course Details

Spring 2025

This class is non-credit
Course Notes
Students who are unable to enroll/register for this course through Spire, may request permission to enroll by filling out the waitlist form. Follow the link below to find instructions for the waitlist. Please note the processes is different for non-Isenberg students and BDIC students. https://www.isenberg.umass.edu/programs/undergraduate/on-campus/advising/marketing-course-override-form

Practicum

MARKETNG

Not available at this time

Course Details

Spring 2025

This class is non-credit
Course Notes
Instructor Consent Required

Honors Independent Study in Marketing

MARKETNG

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Course Details

Spring 2025

This class is non-credit
Course Notes
Further information is available at CHC PATHS (honors.umass.edu/chc-paths/). REGISTRATION SHOULD BE DONE DURING PRE-REGISTRATION AND COMPLETED BEFORE THE END OF THE ADD-DROP PERIOD.

Independent Study

MARKETNG

Not available at this time

Course Details

Spring 2025

This class is non-credit
Course Notes
Instructor Consent Required

Independent Study

MARKETNG

Not available at this time

Course Details

Spring 2025

This class is non-credit
Course Notes
Instructor Consent Required

Fundamentals Of Marketing

MARKETNG

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Course Details

Spring 2025

This class is non-credit
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