Honors Project expectations are high. The intended end-product is a traditional project manuscript with accompanying artifact(s), all projects: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

This course provides students with hands-on marketing experience. Students will be organized into departments as part of an advertising agency and will work on the advertising and/or promotions strategy for a specific client. (The specific client will vary year-to-year.) Together, the class will research, design, present, and execute a custom-made solution for the client. This can include an advertising campaign, on-campus promotional event, public relations campaign, direct marketing campaign, an interactive web-based campaign, etc. Note that this course will require significant work outside of class. Interested students must submit an application to be considered for the course. Applications are available from the marketing department office or by e-mailing Prof. Miller.

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

In this course, we will discuss strategies for increasing service quality and improving customer satisfaction. Content is relevant for those considering careers within service industries (e.g. hospitality, health, professional services) or businesses that use service as a differentiator.

The theory and technology of marketing for non-profit organizations and services. Application of traditional tools, distinguishing services and non-profits from regular marketing situations. Involves substantial case discussion. Prerequisites: MARKETNG 300 or 301