Honors Thesis expectations are high. The intended end-product is a traditional research manuscript with accompanying artifact(s), all theses: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

Honors Project expectations are high. The intended end-product is a traditional project manuscript with accompanying artifact(s), all projects: - are 6 credits or more of sustained research on a single topic, typically conducted over two semesters. - begin with creative inquiry and systematic research. - include documentation of substantive scholarly endeavor. - culminate in an oral defense or other form of public presentation.

499 - seminar

499 - seminar

This is a stand-alone independent study designed by the student and faculty sponsor that involves frequent interaction between instructor and student. Qualitative and quantitative enrichment must be evident on the proposed contract before consent is given to undertake the study.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

Individual study of a selected problem for qualified students; by arrangement with members of the department. Available only to marketing majors meeting departmental requirements.

This course examines how brands successfully market health and wellness products, from organic foods and herbal supplements to clean beauty and wellness services. Students will learn about certification labels, sustainability messaging, and cause marketing. They will analyze consumer behavior, evaluate branding strategies, and develop digital marketing campaigns tailored to wellness-conscious audiences. Through case studies and hands-on projects, students will gain practical experience in product positioning, social media engagement, and ethical marketing in the natural and organic industry.