Product Marketing holds a unique and powerful position within any organization, accountable for the overall go-to-market strategy and success of the product. This course is designed to introduce you to the core principles of Product Marketing, primarily focusing on positioning and messaging, sales enablement, competitive intelligence, buyer personas, analyst relations and corporate and industry events. By understanding these concepts, both theoretically and practically, you will be better positioned to land a job in Product Marketing and other relevant careers in marketing.

Development of effective marketing communication strategies based on an understanding of the characteristics of audiences; conceptual material from communications theory applied to advertising and other promotional problems.

This course provides a broad view of entrepreneurship. Topics include the business plan, raising money for a new venture, assessing the riskiness of new businesses and the unique management challenges of startups.

This course is designed to help students meet the demand for effective writing and speaking skills in the professional workplace. Topics include rhetorical considerations involving audience and purpose, writing style and tone, organizational strategies, research skills, evidence-based writing, and page design, along with assignments in professional correspondence, report writing, and public speaking and visual aids. This course satisfies the University's junior year writing requirement.

The purpose of this course is to provide students with a broad introduction to diversity and inclusion in business. Students will examine a range of topics including but not limited to dimensions of diversity, unconscious bias, inclusive leadership, global cultural competency, and allyship. Upon completion of this course, students should understand how the various dimensions of diversity, techniques for developing an inclusive culture, and how competency in these areas will influence the future of work.

This course is designed to prepare students for success in the following career and professional development competencies such as networking, internship/job search, professional etiquette and industry research. Specific activities will include but are not limited to: resume building, interviewing skills, dressing for success, utilizing social media platforms, developing elevator pitches, building professional connections, increasing knowledge of industry and career areas and navigating career fairs.

Examines information technology from a business enterprise perspective. Topics include: the components and development of business information technology systems, their use in enhancing and facilitating management practices and decision making and their impact on management decisions.

Technology is at the center of many valuable marketing tools and practices. For example, marketers commonly use social media, such as Twitter, Youtube, Facebook, and Instagram; and with various technologies, new approaches and principles have emerged, such as permission marketing and inbound marketing. New types, and increased amounts, of data associated with consumer use of technologies has made marketing analytics vital to effective decision making and performance diagnostics and evaluation (e.g., ROI). It is extremely important for marketers to understand how to effectively use these technologies, leverage new approaches and principles, and understand how to analyze and leverage associated data.