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Services Marketing Management

SCH-MGMT

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.

Special Topics- Personal Finance for Business and Professional Leaders, Module 2--Cash Management

SCH-MGMT

This course will provide critical personal finance skills vital in life for financial stability and success. The course is especially useful for mature students with business and professional experience who have a desire to learn about cash management including types of financial institutions, using, determining the cost of and choosing a source of credit, making smart purchases of consumer items, determining your housing needs, renting vs. owning, and understanding mortgages. By covering such topics as Cash Management, Savings and Payment Accounts, Consumer Borrowing and Credit, Purchasing Strategies, Warranties, Housing Decisions and Mortgage Strategies, students will gain a foundation for making sound personal financial decisions.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.

Personal Finance for Business and Professional Leaders, Module 1: Basics

SCH-MGMT

This course will provide critical personal finance skills vital in life for financial stability and success. The course is especially useful for mature students with business and professional experience who have a desire to learn about the basics, including what information needs to be gathered, setting financial goals, implementing strategies to achieve goals and understanding and recognizing opportunity costs. By covering such topics as Time Value of Money, Financial Aspects of Career Planning, Personal Financial Statements, Budgets, and Introduction to Taxes, students will gain a foundation for making sound personal financial decisions.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.

Financial Statement Analysis & Valuation

SCH-MGMT

This course helps students to apply their knowledge of financial accounting, business strategy, and finance in the evaluation of corporations using financial reports. Decision settings include stock evaluation, credit analysis, bankruptcy prediction, and general-purpose evaluation. The course is a mixture of concepts underlying financial statement analysis and their application to real companies' financial statements.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy.

ECommerce Logistics

SCH-MGMT

Ecommerce continues to accelerate at a rapid pace, now accounting for more 10% of US retail sales and much more than that in other countries. While both start-ups and long-established brick and mortar businesses are relying on ecommerce for growth, logistics has become a major impediment. The shipping of orders is fraught with operating issues and a big drag on profits: - Should shipments originate from a retail location or a separate warehouse? - When should additional shipping locations be added and where should they be located? - What parts of ecommerce operations can be outsourced? - How can ecommerce operations be made more efficient? - Returns: a big problem every business must contend with - Managing and measuring logistics costs: difficult for the big players, a death knell for start-ups This course will provide answers to all of the above and will outline how more successful ecommerce companies manage logistics.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.

Survey Development and Analysis

SCH-MGMT

This course is designed to teach students the skills necessary to develop, implement, analyze, and interpret survey data. Specifically, the course covers types of surveys and how to design a questionnaire or survey with different levels of measurements and scales. By the end of the course, students should be able to design and conduct an original survey using online platforms (e.g., Qualtrics, SurveyMonkey), and descriptive analysis of data using such programs as SPSS, JMP, Excel.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA students and MSBA students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MSBA Students and Engineering Management Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2024

This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy. Open to Online MBA Students.
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