Services Marketing Management
SCH-MGMT
This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.
Course Details
Winter 2024
This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy.
Open to Online MBA Students.