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ECommerce Logistics

SCH-MGMT

Ecommerce continues to accelerate at a rapid pace, now accounting for more 10% of US retail sales and much more than that in other countries. While both start-ups and long-established brick and mortar businesses are relying on ecommerce for growth, logistics has become a major impediment. The shipping of orders is fraught with operating issues and a big drag on profits: - Should shipments originate from a retail location or a separate warehouse? - When should additional shipping locations be added and where should they be located? - What parts of ecommerce operations can be outsourced? - How can ecommerce operations be made more efficient? - Returns: a big problem every business must contend with - Managing and measuring logistics costs: difficult for the big players, a death knell for start-ups This course will provide answers to all of the above and will outline how more successful ecommerce companies manage logistics.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Survey Development and Analysis

SCH-MGMT

This course is designed to teach students the skills necessary to develop, implement, analyze, and interpret survey data. Specifically, the course covers types of surveys and how to design a questionnaire or survey with different levels of measurements and scales. By the end of the course, students should be able to design and conduct an original survey using online platforms (e.g., Qualtrics, SurveyMonkey), and descriptive analysis of data using such programs as SPSS, JMP, Excel.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA students and MSBA students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Leadership and Organizational Behavior

SCH-MGMT

Provides an overview of different perspectives and approaches to leadership practice and related organizational behavior topics. Relying on a participative multi-learning approach, the course goes beyond traditional leadership practices to examine empowering leadership approaches for addressing contemporary organizational behavior challenges such as leading teams. The overall objective is to increase students' understanding of and ability to apply contemporary leadership and organizational behavior knowledge in work situations.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MSBA Students and Engineering Management Students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Marketing Strategy

SCH-MGMT

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Project Management

SCH-MGMT

This graduate course provides comprehensive coverage of project management, focusing on the methods and competencies needed to effectively manage projects. Upon successful completion of this course, students will be able to understand different project management techniques, terminology and trends; define project success measures and methods; improve quality, cost and efficiency with the project management process; and gain basic competency using project management software.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. This elective counts towards the Business Analytics, Entrepreneurship, Finance, Healthcare Administration, Marketing and Sport Management. Open to Online MBA.

Economic Analysis for Managers

SCH-MGMT

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.
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