Salesforce is a hugely popular-and powerful-customer relationship management (CRM) platform that provides a variety of tools for managing marketing workflows, including digital marketing and paid advertising. Through this 1-credit course you will be introduced to Salesforce and its applications including managing the lead life cycle within a Salesforce account, tracking vendor expenses, communicating with sales teams, visualizing marketing project success, email marketing, and tools such as Marketing Cloud.

This course provides an introduction as well as hands-on experience in data visualization. Students will learn how to leverage data visualization for exploration and analysis. Students will be introduced to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making. We will explore storytelling through a variety of mediums, including presentations and dashboards.

This course provides an introduction as well as hands-on experience in data visualization. Students will learn how to leverage data visualization for exploration and analysis. Students will be introduced to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making. We will explore storytelling through a variety of mediums, including presentations and dashboards.

Supply chain constitutes a core competency, spanning most business functions required for the delivery of products and services to consumers. Advances in information technology and analytics facilitate continued improvement in supply chain infrastructure and operations efficiency. This course will introduce fundamental concepts in supply chain management, IT-enabled supply chain operations, procurement management, production planning, inventory management, and logistics and transportation. The course involves the use of Excel to support decision making, the study of selected business case studies, and the use of a team-based supply chain simulation game.

Supply chain constitutes a core competency, spanning most business functions required for the delivery of products and services to consumers. Advances in information technology and analytics facilitate continued improvement in supply chain infrastructure and operations efficiency. This course will introduce fundamental concepts in supply chain management, IT-enabled supply chain operations, procurement management, production planning, inventory management, and logistics and transportation. The course involves the use of Excel to support decision making, the study of selected business case studies, and the use of a team-based supply chain simulation game.

Supply chain constitutes a core competency, spanning most business functions required for the delivery of products and services to consumers. Advances in information technology and analytics facilitate continued improvement in supply chain infrastructure and operations efficiency. This course will introduce fundamental concepts in supply chain management, IT-enabled supply chain operations, procurement management, production planning, inventory management, and logistics and transportation. The course involves the use of Excel to support decision making, the study of selected business case studies, and the use of a team-based supply chain simulation game.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.