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Human Resource Management

SCH-MGMT

Overview of human resource management theory and practice in organizations. Legal framework; job design; recruitment, selection, performance appraisal, and separation; compensation; benefits; contemporary issues in HRM.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Real Estate Investment

SCH-MGMT

This course offers a broad overview of real estate investments and addresses some of the concepts and techniques involved in analyzing these financial decisions. Topics include valuation of real property, investment performance measurements and ratios, cash flow analysis, and financing strategies.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Services Marketing Management

SCH-MGMT

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Services Marketing Management

SCH-MGMT

This course addresses the essentials of marketing management as applied to service industries such as health care, hospitality, financial, technology, consulting, and other service providers. Such topics as service quality, segmentation, positioning, consumer expectations, service recovery, internal marketing and relationship marketing are presented, discussed, and analyzed.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Strategic Technological Innovation Management

SCH-MGMT

Innovation is one the major forces that enable organizations, regardless of industry (i.e. healthcare, finance, retail, etc.) to strategically gain and sustain competitive advantage. The objective of this course is to equip you with relevant skills necessary to identify innovative ideas, effectively manage innovation and technological change, and to become a positive participant in an organization that is undergoing change. Topics include: sources, types and patterns of innovation, standards and design dominance, timing of entry, collaboration strategies, protecting innovation, and managing new product development. The course addresses issues such as managing innovation in small vs. large organizations, closed vs. open innovation, how to connect to the market and more. No technical background is required.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. 2 credit option: In addition to materials and activities mentioned above students will have the opportunity to engage in activities to apply course materials to business challenges and opportunities. Students will be encouraged to think out of the box in their solutions. Open to Online MBA Students.

Strategic Technological Innovation Management

SCH-MGMT

Innovation is one the major forces that enable organizations, regardless of industry (i.e. healthcare, finance, retail, etc.) to strategically gain and sustain competitive advantage. The objective of this course is to equip you with relevant skills necessary to identify innovative ideas, effectively manage innovation and technological change, and to become a positive participant in an organization that is undergoing change. Topics include: sources, types and patterns of innovation, standards and design dominance, timing of entry, collaboration strategies, protecting innovation, and managing new product development. The course addresses issues such as managing innovation in small vs. large organizations, closed vs. open innovation, how to connect to the market and more. No technical background is required.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. 1 credit option: Mostly self-paced course in which you will complete assigned readings and videos, submit quizzes and short exercises and have the option of engaging with peers and the faculty via collaborative tools such as discussion forums. Open to Online MBA Students.

Special Topics- Personal Finance for Business and Professional Leaders, Module 2--Cash Management

SCH-MGMT

This course will provide critical personal finance skills vital in life for financial stability and success. The course is especially useful for mature students with business and professional experience who have a desire to learn about cash management including types of financial institutions, using, determining the cost of and choosing a source of credit, making smart purchases of consumer items, determining your housing needs, renting vs. owning, and understanding mortgages. By covering such topics as Cash Management, Savings and Payment Accounts, Consumer Borrowing and Credit, Purchasing Strategies, Warranties, Housing Decisions and Mortgage Strategies, students will gain a foundation for making sound personal financial decisions.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Personal Finance for Business and Professional Leaders, Module 1: Basics

SCH-MGMT

This course will provide critical personal finance skills vital in life for financial stability and success. The course is especially useful for mature students with business and professional experience who have a desire to learn about the basics, including what information needs to be gathered, setting financial goals, implementing strategies to achieve goals and understanding and recognizing opportunity costs. By covering such topics as Time Value of Money, Financial Aspects of Career Planning, Personal Financial Statements, Budgets, and Introduction to Taxes, students will gain a foundation for making sound personal financial decisions.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.

Financial Statement Analysis & Valuation

SCH-MGMT

This course helps students to apply their knowledge of financial accounting, business strategy, and finance in the evaluation of corporations using financial reports. Decision settings include stock evaluation, credit analysis, bankruptcy prediction, and general-purpose evaluation. The course is a mixture of concepts underlying financial statement analysis and their application to real companies' financial statements.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $850/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy.

Fundamentals of Product Marketing

SCH-MGMT

Product Marketing holds a unique and powerful position within any organization, accountable for the overall go-to-market strategy and success of the product. This course is designed to introduce you to the core principles of Product Marketing, primarily focusing on positioning and messaging, sales enablement, competitive intelligence, buyer personas, analyst relations and corporate and industry events. By understanding these concepts, both theoretically and practically, you will be better positioned to land a job in Product Marketing and other relevant careers in marketing.

Course Details

Winter 2025

This class is non-credit
Course Notes
U+ class; $85/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/universityplus/resources/refund-policy. Open to Online MBA Students.
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