This course introduces fundamental concepts and computations for statistical analysis of business data and real-world problems with an emphasis on understanding and interpreting statistical information, and using it to form sound judgments in business situations. The course covers basic descriptive statistical methods, sampling methodology, how to draw inferences from samples to larger populations and how to make predictions based upon historical relationships between variables. Theoretical background in descriptive and inferential statistical methods will be used support knowledge of the appropriate statistical test to perform in a given situation. The statistical methods that are covered in the course equip the student with the analytic reasoning and quantitative arguments that applies to all areas of business and management.

Examines information technology from a business enterprise perspective. Topics include: the components and development of business information technology systems, their use in enhancing and facilitating management practices and decision making and their impact on management decisions.

As recent advances in technology have affected nearly every facet of marketing, digitization has revolutionized marketing strategy. Big data, social media networks and new monitoring tools to measure customer journeys are revolutionizing the way consumers and brands engage in online conversations. This course is designed to introduce new theoretical frameworks emerging from digital marketing, covering in detail topics such as search marketing, customer experience analytics, social media marketing, and recommendation systems.

The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force. Various types of selling; emphasis on managerial functions. Discussion also includes the roles and functions of channel members.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment. Finally, the course includes a highly sophisticated online Capstone Simulation "game" whereby students (in teams of four) put their knowledge and skills obtained in all UMass courses and even life experiences into practice by operating a company over an 8-year period and competing with other firms (other teams of students). Students conduct professional business meetings, make professional presentations, and prepare strategic plans for their "simulated" companies. Satisfies the Integrative Experience requirement for BBA-Acctg, BBA-Finan, BBA-OpInfo, BBA-Mgt, and BBA-Mktg majors.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment. Finally, the course includes a highly sophisticated online Capstone Simulation "game" whereby students (in teams of four) put their knowledge and skills obtained in all UMass courses and even life experiences into practice by operating a company over an 8-year period and competing with other firms (other teams of students). Students conduct professional business meetings, make professional presentations, and prepare strategic plans for their "simulated" companies. Satisfies the Integrative Experience requirement for BBA-Acctg, BBA-Finan, BBA-OpInfo, BBA-Mgt, and BBA-Mktg majors.

This course is intended to broaden knowledge and understanding of globalization, international trade and finance, economic integration, global strategy, and world culture. Students will get an overview of the environments, markets, institutions, challenges, strategies, and operations of international and cross-cultural business. The globalization of business and associated challenges posed for the competitiveness of the modern enterprise will be covered. Additionally, the orientations, strategies, and tactics appropriate for international business success will be explored. Students will develop an understanding of the ways that culture impacts commercial enterprise. The major trends and challenges to global business today will be a focus. In addition to this core material, students will have opportunities to explore topics of their own interest through readings, case studies and individual projects.