This course will revolve around how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Modules to be discussed include ecommerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content.

An investigation of the functions of management in terms of operating and financing public assembly facilities. Includes public and private arenas, coliseums, and stadiums.

An investigation of the functions of management in terms of operating and financing public assembly facilities. Includes public and private arenas, coliseums, and stadiums.

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

A presentation of the basic legal system, its terminology, and principles as applied to professional and amateur sports. Emphasis on identifying and analyzing legal issues, the ramifications of those issues, and the means of limiting the liability of sport organizations.

An introduction to the management of college athletics, including a review of the organizational structure in regards to the intercollegiate athletic department, conferences, and the NCAA. Analysis of the prevailing issues in college athletics including financial trends, academic recruiting legislation, conference realignment, reform, and Title IX/gender equity.

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.

A study of basic marketing concepts with applications to sport organizations, both amateur and professional. Topics include promotions and public relations, sport consumer behavior, strategic market planning, marketing information management, marketing communications, and sponsorship. Prerequisite: MARKETNG 300 or 301.