Marketing Research and Analytics
SCH-MGMT
This course explores marketing research and analytics for decision making. Course content includes marketing strategy, research design, sampling, survey design, data collection, website analytics, analytic techniques for developing insights, and effective storytelling/presentations/reports. Industry tools to be used include Google Analytics, Qualtrics, and Excel.
Course Details
Spring 2024
This class is non-credit
Course Notes
UWW class; $75/term reg. fee + $925/credit. Refunds differ from Univ. day classes; see www.umass.edu/uww/resources/refund-policy.
Class held at Mt. Ida Newton campus.
Open to MSBA students.