The cultural, economic, social, legal, political, or organizational forces that influence multinational marketing operations. Prerequisite: MARKETNG 300 or 301.

Introduces primary and secondary data collection and analysis as a means to assess consumer behavior and develop effective marketing strategies; incorporates the use of technology in data collection and analysis. Prerequisites: MARKETNG 301; STATISTC 140 or 141 or RES-ECON 211 or 212.

Introduction to marketing; survey of topics relevant to comprehensive study of marketing. Emphasis on describing the marketing process and on stressing the implications of these activities for society.

This course explores the objectives, procedures, and problems involved in the establishment and administration of employee and executive compensation plans. The focus is on how managers can use compensation strategy to attract, retain, and motivate valued employees, while controlling labor costs.

This course is designed to be highly integrative in that students use knowledge and tools from all functional areas of business to develop a "whole organization" perspective. In addition, they integrate by examining these functions within the context of business and societal environments, such as the competitive, political/legal, socio-cultural, technological, and economic. Furthermore, they integrate and further develop general education knowledge and skills, such as written and oral communications in each course assignment. Finally, the course includes a highly sophisticated online Capstone Simulation "game" whereby students (in teams of four) put their knowledge and skills obtained in all UMass courses and even life experiences into practice by operating a company over an 8-year period and competing with other firms (other teams of students). Students conduct professional business meetings, make professional presentations, and prepare strategic plans for their "simulated" companies. Satisfies the Integrative Experience requirement for BBA-Acctg, BBA-Finan, BBA-OpInfo, BBA-Mgt, and BBA-Mktg majors.

This course offers an in-depth introduction to the management of technology and innovation. It will focus on critical stages of the innovation process, including the management and creation of technology, where key managerial decisions?such as resource allocation and cost-benefit analysis?play a central role. We will start with a historical overview of institutions that have shaped science and innovation, followed by a framework for how to incentivize innovation. We will also cover the basics of intellectual property, including patent analytics.

This course will introduce students to AI technology and the current use cases in business, with an emphasis on the ethical and legal implications of AI adoption. Guidelines for responsible AI adoption by business will be explored, along with frameworks for effective AI policy.

This course is intended to broaden knowledge and understanding of globalization, international trade and finance, economic integration, global strategy, and world culture. Students will get an overview of the environments, markets, institutions, challenges, strategies, and operations of international and cross-cultural business. The globalization of business and associated challenges posed for the competitiveness of the modern enterprise will be covered. Additionally, the orientations, strategies, and tactics appropriate for international business success will be explored. Students will develop an understanding of the ways that culture impacts commercial enterprise. The major trends and challenges to global business today will be a focus. In addition to this core material, students will have opportunities to explore topics of their own interest through readings, case studies and individual projects.

Examines current threats to the sustainability of the global economy, the environmental and social impacts of current business practices, and how both governmental regulations and for profit business initiatives are needed to address these issues.

This course is part of the Management Department curriculum where the broad focus is on the reality of change. Our specific focus is on forming and transforming organizations. Topics include: varieties of organization structure and design, the challenges of organizational change, and understanding power and conflict in organizations. A recurring question in the course is "what is a `good' organization?" (MANAGMNT 330 is a micro approach, focusing on individual and small groups; MANAGMNT 331 is a macro approach focusing on groups and organizations as a system in an environment.)