In today's highly competitive and data-rich business landscape, the strategic application of advanced marketing analytics is essential for driving organizational success. This master's level course empowers students with deep expertise in leveraging R for sophisticated marketing analyses. The key topics include customer segmentation using machine learning, product analytics using conjoint analysis, and predictive sales modeling. Throughout the course, students will engage in rigorous case studies and projects that mirror real-world challenges, fostering the ability to design data-driven marketing strategies. Emphasis is placed on critical thinking, analytical problem-solving, and the practical application of R for marketing analytics. By the end of the course, students will have honed their skills to not only interpret complex data but also to influence strategic business decisions at high level.

This course teaches how to start for profit or non-profit organizations and raise the funding you need. Students will explore entrepreneurship, networking, and people skills.

This course builds upon Sport Marketing 321/623 through a more in-depth focus on the revenue-generation components of the sport marketing industry. The course is divided into two sections - retail-driven sales promotion and sport sales/sales management.

Supply chain constitutes a core competency, spanning most business functions required for the delivery of products and services to consumers. Advances in information technology and analytics facilitate continued improvement in supply chain infrastructure and operations efficiency. This course will introduce fundamental concepts in supply chain management, IT-enabled supply chain operations, procurement management, production planning, inventory management, and logistics and transportation. The course involves the use of Excel to support decision making, the study of selected business case studies, and the use of a team-based supply chain simulation game.

This course reviews the foundations of modern economics with an emphasis on its applications in business. Course coverage includes a range of both microeconomic and macroeconomic subjects. Topics include demand and supply analysis, consumer theory, theory of the firm, unemployment, inflation, monetary and fiscal policy, economic growth, the causes and consequences of recessions, and issues in global economics.

This course teaches students how to maximize spreadsheets as a data management tool using advanced functions and formulas. Students will learn how to efficiently manipulate, format, and automate data, and use spreadsheets to build customized reports, dashboards, amazing charts, pivot tables and macros. This course is applicable to all business disciplines. Prerequisites: basic spreadsheet knowledge.

This course examines the strategic use of technology in modern hospitality and tourism organizations including the utilization of Information and Communication Technologies (ICT) and social media as a marketing and management tool. The application and use of both business intelligence and hospitality business analytics is also explored.

This course provides an overview of statistical analysis and inference. The language and methods of statistics are used throughout the MBA curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting, both inside and beyond the business community. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. The course has an emphasis on business applications.

This course provides an overview of statistical analysis and inference. The language and methods of statistics are used throughout the MBA curriculum, both in the classroom and in assigned readings. In addition, the language and methods of statistical analysis have permeated much of academic and professional writing as well as media reporting, both inside and beyond the business community. The goal is to present a broad introduction to statistical thinking, concepts, methods, and vocabulary. The course has an emphasis on business applications.

Professional ethics is examined from multiple perspectives such as the relevance of political and economic systems, and the cultures of organizations and professions. Further, the significance of critical thinking and psychological influences (e.g. self-esteem) is examined.