This course provides an introduction as well as hands-on experience in data visualization. Students will learn how to leverage data visualization for exploration and analysis. Students will be introduced to design principles for creating meaningful displays of quantitative and qualitative data to facilitate managerial decision-making. We will explore storytelling through a variety of mediums, including presentations and dashboards.

Supply chain constitutes a core competency, spanning most business functions required for the delivery of products and services to consumers. Advances in information technology and analytics facilitate continued improvement in supply chain infrastructure and operations efficiency. This course will introduce fundamental concepts in supply chain management, IT-enabled supply chain operations, procurement management, production planning, inventory management, and logistics and transportation. The course involves the use of Excel to support decision making, the study of selected business case studies, and the use of a team-based supply chain simulation game.

This course explores issues in emerging best practices for operating a business in the online environments of today. We will review various digital marketing efforts which generate web traffic (SEO and organic search vs. paid adverting venues, i.e. Google Adwords). Specifically, this course will explore the collection, measurement and analysis of Internet information for the purposes of improving the customer online experience. Use of a demo Google Analytics (GA) account will provide a practical and applied learning environment. Student will work through the analytics reports available in GA and create user specific dashboards. Students will be able to plan, execute and manage a web analytics strategy, including key performance indicators and a measurement plan. No previous programming or technical skills are required.

This course explores issues in emerging best practices for operating a business in the online environments of today. We will review various digital marketing efforts which generate web traffic (SEO and organic search vs. paid adverting venues, i.e. Google Adwords). Specifically, this course will explore the collection, measurement and analysis of Internet information for the purposes of improving the customer online experience. Use of a demo Google Analytics (GA) account will provide a practical and applied learning environment. Student will work through the analytics reports available in GA and create user specific dashboards. Students will be able to plan, execute and manage a web analytics strategy, including key performance indicators and a measurement plan. No previous programming or technical skills are required.

The course prepares students to consider the application of AI in business. Students will learn to use standard machine learning (ML) models in Python, and understand how to apply them across a range of business functions. Students will propose and implement a ML project.

The course prepares students to consider the application of AI in business. Students will learn to use standard machine learning (ML) models in Python, and understand how to apply them across a range of business functions. Students will propose and implement a ML project.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.

This course provides an executive viewpoint of marketing concepts, such as branding and segmentation, for strategic and organizational decision-making. There is an emphasis on tools available for analysis and control of marketing activities, including the use of new media. Topics also include industrial life cycles, customer experience, and pricing strategy.