Yiran Su

Su, Y., Guo, X., Wenger, C, & Baker, T. (Accepted). The new wave of influencers: Examining college athlete identities and the role of homophily and parasocial relationships in leveraging name, image, and likeness, Journal of Sport Management. (Impact Factor: 3.691)

Su, Y., Wang, E. J., & Berthon, P. (2023). Ethical Marketing AI? A Structured Literature Review of the Ethical Challenges Posed by Artificial Intelligence in the Domains of Marketing and Consumer Behavior. In Proceedings of the 56th Hawaii International Conference on System Sciences (pp. 4933-4942).

Gulavani, S. S., Henry, T. E., Floyd, C., Du, J., Pifer, N. D., & Su, Y. (2023). Putting athletes first: An empirical examination of the hedonic well-being of college student-athletes in response to NIL. Journal of Issues in Intercollegiate Athletics.

Su, Y., Du, J., Biscaia, R., & Inoue, Y. (2022). We are in this together: Sport brand involvement and fans' psychological well-being. European Sport Management Quarterly. (Impact Factor: 4.000)

Pizzo, A., Su, Y., Scholz, T., Baker, B., Hamari, J. & Ndanga, L. (2022). An interdisciplinary perspective on esports scholarship: Synthesis, contributions, and future research. Journal of Sport Management. (Impact Factor: 3.691)

Gupta, K., Su, Y., Kunkel, T., & Funk, D.C. (2022). The golden geese of freemium mobile games: Using a multimethod approach to identify in-game behaviors of paying and nonpaying super consumers. Internet Research. (Impact Factor: 6.773)

Doyle, J., Su, Y., & Kunkel, T. (2022). Athlete branding via social media: An examination of the content that drives fan engagement on Instagram. European Sport Management Quarterly. (Impact Factor: 4.000)

Lv, X., Wang., R., & Su, Y. Yang, Y. (2022). How live streaming impacts immediate buying behavior and continuous watching intention: A reconstructed AIDMA framework. Journal of Travel & Tourism Marketing. (Impact Factor: 7.564)

Baker, B. J., Kunkel, T., Doyle, J. P., Su, Y., Bredikhina, N., & Biscaia, R. (2022). Remapping the sport brandscape: A structured review and future direction for sport brand research. Journal of Sport Management

Johnson, L. M., Mccullick, B. A., Zhao, T. T., Mastromartino, B., Kim, E., Su, Y., & Zhang, J. J. (2022). Identifying Strategic Leadership Behaviors of Sport Industry Leaders: A Phenomenological Method. Asia Pacific Journal of Applied Sport Science (APJASS)

Su, Y., & Kunkel, T. (2021). The significance of a sponsored event on lesser-known brands in a competitive environment. Journal of Product and Brand Management. (Impact Factor: 4.355)

Mamo, Y., Su. Y., & Andrew D. (2021). The Transformative Impact of Big Data and Analytics Technologies in Sport Management: Current and Future Directions. International Journal of Sports Marketing and Sponsorship. (Impact Factor: 2.938)

Su, Y., Baker, B., Doyle, J., Yan, M. (2020) Fan engagement in fifteen seconds: Athletes' relationship marketing during a pandemic via TikTok. International Journal of Sport Communication.

Su, Y., Kunkel, T., & Ye, N. (2020). When abs don't sell: The impact of male influencers conspicuously displaying a muscular body on female followers. Psychology & Marketing. (Impact Factor: 2.939)

Su, Y., Baker, B., Doyle, J., & Kunkel, T (2020). Rise of an athlete brand: Factors influencing growth in athletes' social media following after the NFL draft. Sport Marketing Quarterly. (Impact Factor: 2.722)

Su, Y., & Kunkel, T. (2019). Beyond brand fit: The influence of brand contribution on the relationship between service brand alliance and their parent brand. Journal of Service Management. (Impact Factor: 11.768)

Na, S*., Su, Y*., & Kunkel, T. (2019). Do not bet on your favorite football team: The influence of individual biases and sport context knowledge on game prediction accuracy. European Sport Management Quarterly. (Impact Factor: 4.000)

*The first two authors contributed equally to the manuscript