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William Norton

Graduate Program Director, Director of McCormack Center for Sport Research and Education, & Senior Lecturer

Sport Management

Education

MBA/MS Sport Management, Isenberg School of Management, UMass Amherst, 2012
BA Political Science/International Relations, The College of Wooster, 2006

Professional Experience

Integrated Marketing & Brand Sponsorship Specialist, Epsilon, 7/12-8/15
Corporate Partnerships & Business Development Associate, Boston Celtics, 5/11-9/11
Operations Data Analyst/Statistician, STATS LLC., 4/07-8/10

Academic Appointments

Sr. Lecturer, Sport Management, Isenberg School of Management, UMass Amherst, 2022-present
Director of McCormack Graduate Programs, 2021-present
Director for McCormack Center for Sport Research & Education, 2016-Present
Lecturer, Sport Management, Isenberg School of Management, UMass Amherst, 2015-2022

Recent Honors / Awards

Chief Marketer GOLD Award - Best Regional Campaign, PRO Awards, 2015
Isenberg Teaching Excellence Recognition Award Winner, 2018
Nominee, TEFD Distinguished Teaching Award, 2017-28, 2018-19, 2020-21

Teaching Interests

General
  • Sports Sponsorship
  • Sports Marketing
  • Digital Media