Tony Lachowetz : Isenberg School of Management : UMass Amherst

Office

Isenberg 255E

Tel.

413.545.5040

Lachowetz060922.pdf Download

Education

PhD Philosophy, Sport Management, University of Massachusetts Amherst, 2001

MS, Health Fitness, Springfield College, 1996

BS, Physical Education,, Springfield College, 1980

Professional Experience

Pres./Owner, Tri-state Cleaning Services, Inc, 1983-1994

Player, Los Angeles Dodgers Organization, 1980-82

Academic Appointments

BBA/MBA Online Instructor, University of Massachusetts Amherst, 2009-present

Lecturer/Senior Lecturer of Sport Management, University of Massachusetts Amherst, 9/2008-2018

Assistant/Associate Professor of Sport Management, Georgia Southern University, 8/2001-2008

Recent Honors / Awards

Recipient of the Isenberg School of Management Outstanding Teacher Award, 2009-10 / 2016-17

Five-time Recipient of the Residential First Year Experience (RFYE) Student Choice Award, 2009-13

Nominee, University of Massachusetts Distinguished Teaching Award, 2009-10 / 2016-17

Research Interests

Cause Related Sport Marketing

Corporate Sales and Customer Retention

Teaching Interests

General

Personal Finance and Investing
Sales Management
Entrepreneurship

Selected Publications

Todd, S., Magnusen, M., Lachowetz, T., & Jones, A. (2017). A Ticketing Informatics Case Study in Collegiate Athletics. Case Studies in Sport Management, 5(Case #4), 95-97.

Todd, S., Crook, T., & Lachowetz, T. (2013). Agency theory explanations of self-serving sales forecast inaccuracies. Business and Management Research, 2(2), 13-21.

Lachowetz, T., & Gladden, J. (2003). A Framework for Understanding Cause-Related Sport Marketing Programs. International Journal of Sports Marketing and Sponsorship, 4(4), / 205-225

Lachowetz, T., & Irwin, R. (2002). FedEx and the St. Jude Classic: An Application of a Cause-Related Marketing Program (CRMP). Sport Marketing Quarterly, 11(2), 114-116.

Lachowetz, T., Sutton, W., McDonald, M., Warnick, R., & Clark, J. (2002). Corporate Selling Activities and the Determinants of Corporate Partner Retention in the National Basketball Association. International Journal of Sports Marketing and Sponsorship, 403-427.