Steve McKelvey : Isenberg School of Management : UMass Amherst

Office

Isenberg 224B

Tel.

413.545.5066

McKelveyS07152024.pdf Download

Education

JD, Seton Hall School of Law, 1992

MS Sport Management, University of Massachusetts Amherst, 1986

BA Cum Laude, American Studies, Amherst College, 1981

Professional Experience

Partner, DiaMMond Management Group (baseball representation firm), 1995-Present

President, Fan Guide Publications (New York, NY), 2000-2002

Vice President, Marketing & Promotions, PSP Sports (New York, NY), 1995-1999

Director, Corporate Sponsorship, Baseball Office of the Commissioner (New York, NY)

Academic Appointments

Professor, University of Massachusetts, 9/18-Present

Associate Professor, University of Massachusetts, 9/08-8/18

Assistant Professor, University of Massachusetts, 9/02-8/08

Recent Honors / Awards

Betty van der Smisson Leadership Award, Sport & Recreation Law Association, 2017

Presidents Award in Appreciation of Outstanding Service to Sport & Recreation Law Association, 2015, 2017

UMass Amherst Distinguished Graduate Mentor Award, 2016

Sport & Recreation Law Association (SRLA) Research Fellow, 2012

UMass Amherst Lilly Fellowship, 2008

Outstanding Teacher Award, Isenberg School of Management, 2007

Research Interests

Intellectual Property Law

Ambush Marketing

Sport Sponsorship

Athlete Right of Publicity

Sport Marketing

Teaching Interests

Undergraduate

Sport Law
Sport Retail Promotion
Sport Sales

Masters

Sport Sales
Sport Retail Promotion and Sales

Selected Publications

McKelvey, S. & Grady, J. (2017). #JoinTheConversation … except when we don’t want you to: The evolving legal landscape of using hashtags in sport. Journal of Legal Aspects of Sport, 27, 90-105.

McKelvey, S., Goins, J. & Krauss, F. (Summer 2016). The Air Jordan Rules: Image Advertising Adds New Dimension to Right of Publicity - First Amendment Tension, Fordham Intellectual Property, Media & Entertainment Law Journal, 26(4), 945-994.

Snyder, K., McKelvey, S., & Sutton, B. (2016). All Together Now? Exploring sales and marketing integration. Sport, Business and Management: an International Journal, 6(1), 2-18.

McKelvey, S. & Sliffman, A. (Summer 2015). The merchandising right gone awry: What “Moore” can be said? American Business Law Journal, 52(2), 321-367.

McKelvey, S. & Longley, N. (2015). Event-specific ambush marketing legislation for mega-sporting events: An economics perspective. International Journal of Sport Marketing & Sponsorship, 16(5), 349-364.

Larkin, B. & McKelvey, S. (2015). Of smart phones & Facebook: Social media’s changing legal landscape provides cautionary tales of “Pinterest” for sport organizations. Journal of Legal Aspects of Sport, 25(2), 123-153.

McKelvey, S. & Masteralexis, J. (2011). This tweet sponsored by …: The application of the new FTC Guides to the social media world of professional athletes. Virginia Sport & Entertainment Law Journal, 11, 222-248.