Matthew Katz
Associate Department Chair, Associate Professor, Dean's Research Faculty Fellow
Education
Academic Appointments
Recent Honors / Awards
Research Interests
Teaching Interests
- Sport marketing
- Sport sponsorship
- Sport analytics
- Sport history
Selected Publications
Katz, M., Melton, E. N., Isard, R., & Agha, N. (2024). Fan Networks in Women’s Sport: An Egocentric Analysis of Social Fans and IsoFans. Sport Marketing Quarterly, 33(2), 166-180.
Tingle, K. K., Jacobs, B. L., Katz, M., & Warner, S. (2024). The strength of community: Social support in sports and official’s egocentric networks. Journal of Sport Management, 38(2), 122-132.
Mansfield, A. C., Melton, E. N., & Katz, M. (2022). An Analysis of Identity Conflict Among Health-Conscious Sport Fans. Journal of Sport Management, 36, 600-612.
Delia, E. N., Katz, M., & Armstrong, C. (2021). Understanding the Lack of Team Identification Research in Women’s Sport. Sport Marketing Quarterly, 30, 58-68
Katz, M., Mansfield, A. C., & Tyler, B. D. (2020). The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks. Journal of Sport Management, 34, 291-302.
Mansfield, A. C., Delia, E. B., & Katz, M. (2020). The Blurry Spectrums of Team Identity Threat. Sport Management Review, 23, 414-427.
Katz, M., Heere, B., & Melton, E. N. (2020). Predicting Fan Behavior through Egocentric Network Analysis: Examining Season Ticket Holder Renewal. Journal of Sport Management, 34, 217-228.
Katz, M., Baker III, T. A., & *Hui, D. (2020). Team Identity, Club Identity, and Fan Relationships: A Brand Community Network Analysis of a Soccer Fan Club. Journal of Sport Management, 34, 9-21.