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Matthew Katz

Associate Department Chair, Associate Professor, Dean's Research Faculty Fellow

Sport Management

Education

PhD Sport Management, University of Texas at Austin, 2014
MS Sport Management, Louisiana State University, 2011
MA History, Louisiana State University, 2011
BA History and Economics, Muhlenberg College, 2009

Academic Appointments

Associate Professor of Sport Management, University of Massachusetts, 2020-present
Assistant Professor of Sport Management, University of Massachusetts Amherst, 2015-2020
Assistant Professor of Sport Leadership and Management, Miami University, 2014

Recent Honors / Awards

North American Society for Sport Management Research Fellow, 2018
Isenberg Teaching Excellence Award, 2019
Isenberg Dean's Research Faculty Fellow Isenberg Outstanding Research Award Winner, 2020

Research Interests

Sport consumer behavior
Sport marketing

Teaching Interests

General
  • Sport marketing
  • Sport sponsorship
  • Sport analytics
  • Sport history

Selected Publications

Katz, M., Melton, E. N., Isard, R., & Agha, N. (2024). Fan Networks in Women’s Sport: An Egocentric Analysis of Social Fans and IsoFans. Sport Marketing Quarterly, 33(2), 166-180.

Tingle, K. K., Jacobs, B. L., Katz, M., & Warner, S. (2024). The strength of community: Social support in sports and official’s egocentric networks. Journal of Sport Management, 38(2), 122-132.

Mansfield, A. C., Melton, E. N., & Katz, M. (2022). An Analysis of Identity Conflict Among Health-Conscious Sport Fans. Journal of Sport Management, 36, 600-612. 

Delia, E. N., Katz, M., & Armstrong, C. (2021). Understanding the Lack of Team Identification Research in Women’s Sport. Sport Marketing Quarterly, 30, 58-68

Katz, M., Mansfield, A. C., & Tyler, B. D. (2020). The Strength of Fan Ties: Emotional Support in Sport Fan Egocentric Networks. Journal of Sport Management, 34, 291-302.

Mansfield, A. C., Delia, E. B., & Katz, M. (2020). The Blurry Spectrums of Team Identity Threat. Sport Management Review, 23, 414-427.

Katz, M., Heere, B., & Melton, E. N. (2020). Predicting Fan Behavior through Egocentric Network Analysis: Examining Season Ticket Holder Renewal. Journal of Sport Management, 34, 217-228.

Katz, M., Baker III, T. A., & *Hui, D. (2020). Team Identity, Club Identity, and Fan Relationships: A Brand Community Network Analysis of a Soccer Fan Club. Journal of Sport Management, 34, 9-21.