Kyungin Ryu
Education
Professional Experience
Recent Honors / Awards
Research Interests
Teaching Interests
- Marketing Research
- Brand Strategy
- Marketing Communications
- New Product Development
Selected Publications
Ryu, Kyungin (forthcoming). The Importance of Language: A Comparison of Consumer and Academic Definitions of Mindfulness. Journal of Consumer Affairs. https://doiorg.silk.library.umass.edu/10.1111/joca.12530
Ryu, Kyungin, and Denise Ives. (forthcoming) A Marketer’s Quest to Design Compelling Brand Stories. In D. Ives (Ed.) Finding a Way In: Doing Discourse Analyses of Language, Literacy, Culture, and Teaching. Routledge.
Ryu, Kyungin, Lehto, Xinran Y., Gordon, Susan. E., & Fu, X. (2019). Effect of a brand story structure on narrative transportation and perceived brand image of luxury hotels. Tourism Management, 71, 348-363. https://doi.org/10.1016/j.tourman.2018.10.021
Ryu, K., Lehto, X. Y., Gordon, S. E., & Fu, X. (2018). Compelling brand storytelling for luxury hotels. International Journal of Hospitality Management, 74, 22-29.
https://doi.org/10.1016/j.ijhm.2018.02.002