Katie Sveinson : Isenberg School of Management : UMass Amherst

Education

PhD, University of Regina, Canada, 2019

MS in Kinesiology, University of Regina, Canada, 2014

Bachelor of Sport and Recreation Studies, University of Regina, Canada, 2012

Academic appointments

Assistant Professor of Sport Management, UMass Amherst, 2022-present

Assistant Professor of Sport Management, Temple University, 2019-22

Research Interests

Sport consumer behavior

Gender and sport fandom

Qualitative methodologies

Gender and sport marketing

Language use and visual representations in sport marketing

Critical discourse analysis

Social semiotics

Teaching Interests

Sport marketing

Sport consumer behavior

Qualitative research

Research design

Honors / Awards

Isenberg School of Management Outstanding Research Award, UMass Amherst, 2022-23

NASSM Research Fellow, 2023

Selected Publications

Sveinson, K., & Macaulay, C.D.T. (2024). Selling gender through kids’ sport team merchandise: A multimodal critical discourse analysis. Journal of Sport Management, 38(4), 240-256. https//doi.org/10.1123/jsm.2023-0114

Sveinson, K., & Wagner, U. (2024). Reviewing and problematizing methods and analytical strategies of discourse analysis in sport, exercise, and physical education studies. International Review for the Sociology, 59(2), 298-317. https://doi.org/10.1177/10126902231200369

Sveinson, K., & Toffoletti, K. (2023). What makes sport spectating family friendly? A phenomenological study of mothers’ sport fan game-day experiences. Journal of Sport Management, 37(2), 102-115. https://doi.org/10.1123/jsm.2021-0355

Sveinson, K., & Allison, R. (2022). “Something seriously wrong with US Soccer”: A critical discourse analysis of consumers’ Twitter responses to U.S. Soccer’s girls’ apparel promotion. Journal of Sport Management, 36(5), 446-458. https://doi.org/10.1123/jsm.2021-0127

Sveinson, K., Hoeber, L. & Toffoletti, K. (2019). “If people are wearing pink stuff they’re probably not real fans”: Exploring women’s perceptions of sport fan clothing. Sport Management Review, 22(5), 736-747. https://doi.org/10.1016/j.smr.2018.12.003

Katie Sveinson