David Tyler

Jensen, J. A., Cobbs, J., Albano, B., & Tyler, B. D.(in press). Analyzing price premiums in international sponsorship exchange: Driving advertising costs in F1 racing. Journal of Advertising Research.Tyler, B. D., Cobbs, J., Nichols, B. S., & Dalakas, V. (in press).

Katz, M., Mansfield, A. C., & Tyler, B. D.(2020). The strength of fan ties: Emotional support in sport fan egocentric networks. Journal of Sport Management, 34(4), 291-302. https://doi.org/10.1123/jsm.2019-0170

Tyler, B. D., Cobbs, J., Nichols, B. S., Dalakas, V. (2020). Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.09.029

Tyler, B. D. & Cobbs, J. B. (2017). All rivals are not equal: Clarifying misrepresentations and discerning three core properties of rivalry. Journal of Sport Management, 31(1), 1-14. https://doi.org/10.1123/jsm.2015-0371

Tyler, B. D. (2017). Using the Time Value of Money Decision Tree to calculate an athlete's contract offers. Case Studies in Sport Management, 6(1), 48-57. https://doi.org/10.1123/cssm.2017-0026

Tyler, B. D. & Cobbs, J. B. (2015). Rival conceptions of rivalry: Why some competitions mean more than others. European Sport Management Quarterly, 15(2), 227-248. https://doi.org/10.1080/16184742.2015.1010558

Fairley, S. & Tyler, B. D. (2012). Bringing baseball to the big screen: A sense of community at the ballpark. Journal of Sport Management, 26, 258-270. https://doi.org/10.1123/jsm.26.3.258