Allison Werder
Assistant Dean of Marketing & Communication, Chief Marketing Officer, Lecturer Marketing Department
Education
MBA, Georgetown University, 1999
BA English, University of Notre Dame, 1992
Professional Experience
Assistant Dean of Marketing & Communication/Chief Marketing Officer/Lecturer, Isenberg School of Management, UMass Amherst, 2019-current
Founder, Women Innovators and Trailblazers, Springfield MA, 2016-2022
President, MassLive Media, Springfield MA, 2013-2017
CMO/EVP Strategy & Development, Parade Media/Advance/CondeNast, New York, NY, 2002-2013
Advertising Revenue Manager, Money/People Magazine, Time Inc., New York, NY, 1999-2002
Teaching Interests
Undergraduate
- Brand Management & Strategy
- General Marketing
- Digital Marketing