Melissa Baker on Building a Customer Experience Strategy

On November 18th, Dr. Melissa Baker presented in a webinar titled "Building a Customer Excellence Strategy: The Essentials", hosted by Ivy Exec. Dr. Baker discusses the importance of managing the customer experience journey both in person and online, and current strategies for firms to improve the customer experience. Click the link below to learn more information on this informative presentation and to watch the full webinar! Read the story.