Canva for Isenberg : Isenberg School of Management : UMass Amherst

Effortless Branding Made Easy: Unlock the Power of the Isenberg Canva Brand Kit

Canva is a convenient and easy-to-use online graphic design tool to develop a variety of professionally designed digital communications. Without using the components of our visual identity, however, these communications will lose connection to Isenberg’s brand recognition and dilute our message. It is imperative that all communications pieces look and feel like they come from Isenberg. As such, we are sharing standards and guidelines that will help Isenberg departments to create pieces that align with the Isenberg brand.

Aligning Your Canva Creations with On-Brand Standards

Our visual identity standards apply to all Isenberg communications and extend to content created within Canva. Isenberg Marketing and Communications has uploaded our brand kit to Canva; it is strongly recommended you use the Isenberg premium account (free to approved Isenberg employees), which allows the ability to easily apply our brand kit to the pieces you create. Isenberg employees who want access to the premium account can submit a request via a General MarCom Request form.

Approved Users: Access the Brand KitApproved Users: Access the Brand Kit

Discover the Benefits

Isenberg Marketing and Communications has built and saved branded templates within the Isenberg premium Canva account. Isenberg users are encouraged to use these templates as base designs for your communications pieces, as they allow for a seamless integration of Isenberg brand assets within Canva. Check back for new templates as this will adapt and change to our community's needs over time.

Designs Created since November 2024

Active Isenberg Members

Brand Kit

Projects You Can Start

Appropriate projects for Canva creation include social posts, digital and print flyers, handouts, folded brochures, and presentations. Projects created in Canva follow the same brand review guidelines as outlined on the Isenberg School of Management Identity Guidelines.

Projects such as logos, badges, or print advertisements for newspapers, magazines, and billboards should not be created in Canva, as these projects fall under the responsibility of Isenberg Marketing and Communications. Employees can request these materials using this form.

Getting Started FAQs

Expand Section Who can use the Isenberg enterprise Canva account?

Expand Section Will I receive a confirmation email to say that I’m in the system?

Expand Section How will I know that I’m an approved user?

Expand Section Where do I start once I’m in the platform?

Training FAQs

Expand Section Will Isenberg offer a training session for approved Canva users?

Expand Section Where can I get more training in Canva?

Brand Kit FAQs

Expand Section How do I access Isenberg’s Canva brand kit?

Expand Section What are our approved fonts?

Expand Section What are our approved colors?

Expand Section When and how can I use the Isenberg wordmark?

Expand Section Can I alter the “][” icon?

Expand Section How do I know which template I want to use?

Expand Section Can I move templates from one account to another?

Expand Section How do I share my templates with others to not reinvent the wheel?

Expand Section Will Isenberg Marketing and Communications have to approve each social media piece?

Photography FAQs

Expand Section Can I take my own photos and use them in my Canva pieces?

General Account FAQs

Expand Section Can I transfer our Isenberg Canva department/office seat from one user to another?

Expand Section Can other Canva users see my work?

Expand Section Can multiple people use the same login?

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