FROM THE DEAN I’m so pleased to share our newest Dean’s Report with you—it includes just a taste of the programs, people, and events that have defined 2024 here at Isenberg. Read about our new behav
Anne Massey 12.23

FROM THE DEAN

I’m so pleased to share our newest Dean’s Report with you—it includes just a taste of the programs, people, and events that have defined 2024 here at Isenberg.

Read about our new behavioral research lab, wonderful events such as Leaders of Impact, lots of successful students and faculty, and our rapid growth—we’ve gained more than 40 new employees this year, including both faculty and staff.

Through our programs and our people, we are living up to our new brand campaign—we launched Inspire Impact on billboards, digital and social media advertising, connected TV and online video, and select print ads in the spring. The ad campaign features our remarkable Isenberg students, and its rollout followed comprehensive audience research, brand positioning, and the development of brand assets. We’re excited to share this message, which reflects who we are, what we value, and what we aspire to be.

Thank you for staying engaged with the Isenberg School of Management—your involvement is so important to our continued success!

Anne Massey, PhD

Dean and Thomas O’Brien Endowed Chair

Isenberg School of Management

University of Massachusetts Amherst

Click here to view a digital copy of the print version of the report.

Undergraduate Student Impact
CMAA Shark Tank
HTM Students Win National Shark Tank Competition

HTM Students Win National Shark Tank Competition

Two Isenberg Hospitality & Tourism Management students won first place at the Club Management Association of America’s national Shark Tank competition by pitching a high-tech pickleball court with an automated scoring system. Jack Sorensen ’24 and Grace Canzano ’25 traveled to Las Vegas in March to compete with their idea against two other finalists as part of the annual competition of ideas to revolutionize the club space. They each received a $500 award for pitching XPickleTM.

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Top 10%
of AACSB-accredited undergraduate business programs in the U.S. (U.S. News & World Report, 2025)
3,903
Total Undergraduate Students
96%
of job-seeking students found employment within 6 months of graduating
86%
of graduates complete at least one internship during their time at Isenberg
4
NCDMC
Marketing Students Compete at National Championship

Marketing Students Compete at National Championship

Five Isenberg marketing majors, led by lecturer Thomas Woodside, traveled to Baylor University in April to compete in the National Collegiate Digital Marketing Championship, where the team placed 11th. The event serves as an opportunity for students to compete against other top performers across the country to set the foundation for a profession in digital marketing with ethics, integrity, and skill.

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Graduate Student Impact
SportBusiness Rankings
Sport Management Graduate Program Ranks #1

Sport Management Graduate Program Ranks #1

The Mark H. McCormack Department of Sport Management, housed in the Isenberg School of Management at the University of Massachusetts Amherst, has been named the world’s #1 postgraduate sport management program by SportBusiness for the third consecutive year.

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#12
Online MBA Program Overall (U.S. News & World Report, 2024)
#12
Online MBA Program Overall (Poets&Quants, 2024)
2,256
Total Graduate Students
53
countries across the globe represented in graduate student body
4
Nikunj Kapadia
Finance Professor Becomes New Associate Dean of Graduate Programs

Finance Professor Becomes New Associate Dean of Graduate Programs

Nikunj Kapadia joined the Isenberg faculty as a professor in 1996, and served as Finance Department chair for several years before stepping into the role of associate dean of graduate programs at the end of 2023. Leading the school’s master’s degree programs, which range from online and on-campus MBA degrees to specialized programs focused on accounting, business analytics, and finance, his goal is to foster continued growth in both quality and reputation.

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Faculty Impact
Berthiaume Behavioral Research Lab
Berthiaume Behavioral Research Lab Opens

Berthiaume Behavioral Research Lab Opens

Isenberg's new Berthiaume Behavioral Research Lab features eye tracking, facial expression analysis, and galvanic skin response technology. The largest of its kind in an academic setting in the Northeast, the lab will set Isenberg apart from other research universities and raise the profile and credibility of faculty research. George Milne, PhD, associate dean of research and PhD programs and Edward D. Shirley ’78 Endowed Professor of Marketing, spearheaded the lab’s creation.

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82
Tenure track/tenured faculty
56
Full-time non-tenure track faculty
9
Faculty members ranked among the world's top 2% most-cited scientists (Stanford University, 2024)
45
Articles by Isenberg faculty published in premier journals in 2024
4
Berthiaume Hub
Isenberg Welcomes 17 New Faculty Members

Isenberg Welcomes 17 New Faculty Members

Isenberg welcomed one of its largest-ever classes of new faculty for the 2024-2025 academic year. These innovative scholars are already making an impact at Isenberg, inspiring and educating tomorrow's business leaders and entrepreneurs. They represent the following disciplines: business communication, finance, hospitality and tourism management, management, marketing, operations and information management, and sport management.

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Community Impact
Berthiaum Hub Dedication
Isenberg Dedicates the Douglas and Diana Berthiaume Business Innovation Hub

Isenberg Dedicates the Douglas and Diana Berthiaume Business Innovation Hub

Alumni, faculty, staff, university administrators, and friends of Isenberg gathered in the Learning Commons of the school’s Business Innovation Hub in April to formally rename the building the Douglas and Diana Berthiaume Business Innovation Hub. The ceremony celebrated the family’s 2023 record-breaking gift of $20 million which, on top of previous transformative gifts, made them the most generous cash donors in UMass Amherst history.

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McCormack Scholars
McCormack Scholars Program Launches

McCormack Scholars Program Launches

The Mark H. McCormack Department of Sport Management established the McCormack Scholars program this year to honor and engage accomplished sports industry leaders. The inaugural McCormack Scholars are Kim Davis, senior executive vice president of the National Hockey League, and Jennifer Todd, senior vice president of the Boston Celtics.

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Leaders of Impact 2024

Held in October at the Museum of Fine Arts in Boston, this year’s Leaders of Impact event featured National Collegiate Athletic Association President Charlie Baker as keynote speaker. Dean Anne Massey presented a Leader of Impact award to Sarah Bergs, founder and CEO of the Nourish Foundation, which works to connect conservation and community well-being in South Africa.

Read more about the event here.

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Giving Back Our mission to provide access to quality higher education regardless of wealth or social status is supported by gifts from donors, corporate partners, and many others. In recent years, we
Business of B-School

Giving Back

Our mission to provide access to quality higher education regardless of wealth or social status is supported by gifts from donors, corporate partners, and many others. In recent years, we have been able to dramatically increase Isenberg’s scholarship fund so that hundreds of students received support. 

Giving Back

Funding the Future

Support from thousands of donors has allowed Isenberg to make significant progress on the school’s priorities to maintain excellence and improve access for students seeking a quality business education. These generous contributions, along with the revenue generated from our innovative graduate professional programs, provide Isenberg with a solid financial foundation.

Funding the Future
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