I’m so pleased to share our newest Dean’s Report with you—it includes just a taste of the programs, people, and events that have defined 2024 here at Isenberg.
Read about our new behavioral research lab, wonderful events such as Leaders of Impact, lots of successful students and faculty, and our rapid growth—we’ve gained more than 40 new employees this year, including both faculty and staff.
Through our programs and our people, we are living up to our new brand campaign—we launched Inspire Impact on billboards, digital and social media advertising, connected TV and online video, and select print ads in the spring. The ad campaign features our remarkable Isenberg students, and its rollout followed comprehensive audience research, brand positioning, and the development of brand assets. We’re excited to share this message, which reflects who we are, what we value, and what we aspire to be.
Thank you for staying engaged with the Isenberg School of Management—your involvement is so important to our continued success!
Anne Massey, PhD
Dean and Thomas O’Brien Endowed Chair
Isenberg School of Management
University of Massachusetts Amherst
Click here to view a digital copy of the print version of the report.
Two Isenberg Hospitality & Tourism Management students won first place at the Club Management Association of America’s national Shark Tank competition by pitching a high-tech pickleball court with an automated scoring system. Jack Sorensen ’24 and Grace Canzano ’25 traveled to Las Vegas in March to compete with their idea against two other finalists as part of the annual competition of ideas to revolutionize the club space. They each received a $500 award for pitching XPickleTM.
The annual Women of Isenberg (WOI) Conference was held in February. This year’s theme was “Inspire, Influence, and Innovate," and the keynote speaker was alumna Shachar Scott ’02, who has helped to build and scale global brands including Meta Reality Labs, Bumble, Snapchat, and Apple.
The Hospitality & Tourism Management (HTM) Department held its 50th annual HTM Career Day in February. The slogan for this year’s event, “Proud Past, Golden Future,” represented the opportunities that HTM hopes to provide both the students and the companies that attended the Career Day, while reminiscing on the last 50 years of the department.
The Isenberg Insurance Academy (IIA) is a partnership between Isenberg faculty and industry professionals—such as Arbella, Travelers, Liberty Mutual, and Hanover. The initiative fosters educational and professional alliances within the insurance sector, promoting innovation and excellence in training and practice. Last academic year, the IIA formed a student club that recruited 45 new members.
Five Isenberg marketing majors, led by lecturer Thomas Woodside, traveled to Baylor University in April to compete in the National Collegiate Digital Marketing Championship, where the team placed 11th. The event serves as an opportunity for students to compete against other top performers across the country to set the foundation for a profession in digital marketing with ethics, integrity, and skill.
"My favorite Isenberg experiences would involve meeting new, like-minded people—either through my classes or extracurricular activities."
"I’m grateful for being part of the early brainstorming sessions for Isenberg’s brand campaign."
"My mom always told me, ‘Go where you’re loved,’ and I felt Isenberg was the best fit for that descriptor."
"The Berthiaume Center for Entrepreneurship is a hub of incredible talent and driven individuals who are all inspiring to connect with."
The Mark H. McCormack Department of Sport Management, housed in the Isenberg School of Management at the University of Massachusetts Amherst, has been named the world’s #1 postgraduate sport management program by SportBusiness for the third consecutive year.
In fall 2024, Isenberg welcomed its largest-ever class of new graduate students:
Students from the real estate track in Isenberg’s Master of Finance program have been providing property development consulting services to a citizen’s group in Amherst who are looking to expand the town’s tax base, vibrancy, sustainability, and economic health. The students investigated vacancy rates in Amherst and the demand for different types of properties, and created a financial model to demonstrate the potential impact on town revenue that might be generated for each type of property.
Isenberg has introduced a new Graduate Certificate in Project Management, as well as six focus areas (business analytics, entrepreneurship, finance, healthcare administration, marketing, and sport management) to choose from for students in the Online and Hybrid MBA programs. These expanded offerings will ensure that Isenberg's innovative suite of programs support a variety of outcomes.
In new rankings published by U.S. News & World Report in February, Isenberg’s Online MS in Accounting and Online MS in Business Analytics programs were ranked number 6 in the Best Online Master’s in Business programs, an improvement of three places from 2023. In the Best Online MBA ranking, Isenberg’s program maintained its rank of number 12 overall from 2023, and its position within the top 10 public universities.
Nikunj Kapadia joined the Isenberg faculty as a professor in 1996, and served as Finance Department chair for several years before stepping into the role of associate dean of graduate programs at the end of 2023. Leading the school’s master’s degree programs, which range from online and on-campus MBA degrees to specialized programs focused on accounting, business analytics, and finance, his goal is to foster continued growth in both quality and reputation.
"Understanding how to analyze and work with data to make informed decisions is becoming more and more crucial across every industry, so I knew that what I learned in the program would prove to be valuable."
“I chose Isenberg and UMass because I loved my time here as an undergraduate student and this is one of the top business programs in the country. I knew the professors would help me achieve my goals and they’d be there to support me in my endeavors.”
“I transitioned in my career from private practice to chief medical officer at Endeavor Health Elmhurst Hospital, where I serve as president. I researched many MBA programs and decided that an online MBA would give me the flexibility to work full-time, provide a maximum amount of time to my family, and not burn out.”
Isenberg's new Berthiaume Behavioral Research Lab features eye tracking, facial expression analysis, and galvanic skin response technology. The largest of its kind in an academic setting in the Northeast, the lab will set Isenberg apart from other research universities and raise the profile and credibility of faculty research. George Milne, PhD, associate dean of research and PhD programs and Edward D. Shirley ’78 Endowed Professor of Marketing, spearheaded the lab’s creation.
Monideepa Tarafdar, Isenberg’s Charles J. Dockendorff Endowed Professor in Information Systems, has been named editor-in-chief of the Journal of the Association for Information Systems, one of the most respected and established journals in the field. Tarafdar is a world leader in her field and has published many influential papers concerning the positive and negative impacts of modern technology use and artificial intelligence.
Anna Nagurney, the Eugene M. Isenberg Chair in Integrative Studies, was appointed this fall to serve a five-year term as an expert on supply chains in the Science Advice and Guidance for Emergences (SAGE) program. SAGE is an Office of Enterprise Services, Administration, and Support Division program with a direct link to the Chief Scientist Office in the U.S. Department of Homeland Security (DHS).
Lisa Pike Masteralexis, senior associate dean and sport management professor, has been recognized by Sports Business Journal as a member of its prestigious Honor Roll for her transformative impact on the field of sport management and her students. She has fostered a legacy of mentorship and connection that has shaped the careers of many industry leaders.
Isenberg’s Accounting Department hosted the 28th annual International Symposium on Audit Research (ISAR) in June at the Hilton Boston Park Plaza. The symposium was a convergence of the brightest minds in audit research. Forty-eight research papers from 12 countries were presented at ISAR 2024, including papers from 3 Isenberg faculty members.
Isenberg welcomed one of its largest-ever classes of new faculty for the 2024-2025 academic year. These innovative scholars are already making an impact at Isenberg, inspiring and educating tomorrow's business leaders and entrepreneurs. They represent the following disciplines: business communication, finance, hospitality and tourism management, management, marketing, operations and information management, and sport management.
Alumni, faculty, staff, university administrators, and friends of Isenberg gathered in the Learning Commons of the school’s Business Innovation Hub in April to formally rename the building the Douglas and Diana Berthiaume Business Innovation Hub. The ceremony celebrated the family’s 2023 record-breaking gift of $20 million which, on top of previous transformative gifts, made them the most generous cash donors in UMass Amherst history.
David Firestein, a successful retail broker in New York with clients like Whole Foods and Starbucks, credits Isenberg with helping him embark on a career that felt like playing Monopoly—one of his favorite childhood pastimes. Eager to pay it forward, he hopes that creating the David Firestein Real Estate Scholarship will empower UMass undergraduate and graduate students specializing in real estate and give them support and guidance so that they can succeed in the industry.
Though initially drawn to finance, Alex Ambroz sought a career that offered more work-life balance, leading him to explore “allocator jobs”—positions focused on managing institutional investments for healthcare organizations, university endowments, and foundations. To spread the word about these career opportunities, Ambroz established the Allocator Jobs platform in 2023.
Many people pursue a master’s degree in sport management with a goal of working with professional athletes, but Fatoumata Ouattara had a different plan—to work in community relations, youth development, and social responsibility in sports. Within a few months of finishing her McCormack degree, she joined the Special Olympics New York team as associate director of program school, and community.
Posting on social media about his day-to-day life—commuting in Boston on the T, working out, chatting with friends—2019 Isenberg finance alumnus Davis Clarke made a name for himself in 2024 with short viral videos promoting positivity and looking to the future. Clarke, who works as a capital management manager at Citizens, gives credit to Isenberg Professor Bruce Weinberg, who helped him start an Instagram account as part of a marketing class project.
The Mark H. McCormack Department of Sport Management established the McCormack Scholars program this year to honor and engage accomplished sports industry leaders. The inaugural McCormack Scholars are Kim Davis, senior executive vice president of the National Hockey League, and Jennifer Todd, senior vice president of the Boston Celtics.
Held in October at the Museum of Fine Arts in Boston, this year’s Leaders of Impact event featured National Collegiate Athletic Association President Charlie Baker as keynote speaker. Dean Anne Massey presented a Leader of Impact award to Sarah Bergs, founder and CEO of the Nourish Foundation, which works to connect conservation and community well-being in South Africa.
Read more about the event here.
Our mission to provide access to quality higher education regardless of wealth or social status is supported by gifts from donors, corporate partners, and many others. In recent years, we have been able to dramatically increase Isenberg’s scholarship fund so that hundreds of students received support.
Support from thousands of donors has allowed Isenberg to make significant progress on the school’s priorities to maintain excellence and improve access for students seeking a quality business education. These generous contributions, along with the revenue generated from our innovative graduate professional programs, provide Isenberg with a solid financial foundation.