Marketing Department
Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.
Degree Options in Marketing
Degree Options in Marketing
Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.
In-Depth Marketing
In-Depth Marketing
Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Recent Marketing Faculty Publications
Marketing
Marketing Faculty
Marketing Faculty Marketing FacultyView all marketing faculty
Heidi Bailey
Lecturer
Cynthia Barstow
Senior Lecturer
Thomas G. Brashear Alejandro
Associate Professor
Annie Ding
Assistant Professor
Matthew Glennon
Senior Lecturer
Matthew Godfrey
Assistant Professor
Alicia M. Johnson
Assistant Professor
Verónica Martín Ruiz
Assistant Professor
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
George Milne
Edward D. Shirley ‘78 Endowed Professor of Marketing
Kun Qian
Assistant Professor
Matthew Thomson
Professor, PhD Coordinator
Bruce D. Weinberg
Professor
Tom Woodside
Lecturer
Yanfen (Cindy) You
Assistant Professor
Marketing News Marketing NewsSee more marketing news
Marketing Career Networking Night 2026
Marketing Career Networking Night 2026
On March 25, students had the opportunity to attend the 2026 UMass Marketing Career Networking Night, which brought together six panelists
Marketing Career Networking Night 2026
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The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence program featuring Nataly Kelly, a global B2B technology executive with deep cross
The Gentzler-Isenberg Multidisciplinary Diem Executive-in-Residence: Nataly Kelly
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Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
The academy debuted this academic year and is open to students interested in sales roles across industries such as technology, medical sales, staffing
Isenberg Launches Sales Academy with Founding Platinum Sponsor ALKU
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Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst
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Isenberg Gives Back! 🌿
Last week, Isenberg staff spent Earth Day giving back with a Volunteer Service Day.
The team headed to the Silvio O. Conte Nature Trail in Hadley, MA for an invasive species pull alongside the @[Connecticut River Conservancy](urn:li:organization:2363411), Fort River Watershed, and the @[U.S. Fish and Wildlife Service \(USFWS\)](urn:li:organization:13451).
Some garlic mustard patches are easy to manage. A significant portion of the garlic mustard management on the Isenberg Day of Service required volunteers to crawl through thorny shrubs in order to be thorough. This effort makes a big difference in the overall goal to reduce or eliminate invasive plants and restore native habitats.
Isenberg is proud of what the volunteers were able to accomplish in just one day, supporting local wildlife, caring for our environment, and connecting with one another.
Swipe through for a few highlights from a day full of teamwork and impact!
#IsenbergGivesBack #CommunityImpact #EarthDay #FortRiver
It’s go time for OIM! We’ve got 60 minutes to rally as many unique donors as possible. The department that receives the most gifts from unique donors during earns an additional $2,000. Help OIM finish strong!
👉 https://lnkd.in/exbUnMSz
#UMassGives #Isenberg #OIM
Let’s make every minute count! During this Management Power Hour, we’re aiming for the highest number of unique donors across departments. If Management wins, we secure an extra $2,000. Let's go Management!
👉 https://lnkd.in/dDt2SpP8
#UMassGives #Isenberg #Management
Day 2 of #UMassGives is here—and we’re closing in on our ambitious goal: 800 gifts and $400,000 raised to support Isenberg students. 🎯
🔗 Make your gift now: https://lnkd.in/eegGP8Xg
Thanks to our incredible community, Day 1 was a huge success. But we’re not done yet. Today is our final push—and every gift helps unlock vital challenge funds for scholarships, career development, global experiences, and more
No matter the size, your support makes a difference. Let’s finish strong, together. 💼
#IsenbergProud #SupportWhatYouLove #UMassGives
Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976