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Marketing Department
Through theory, practical application, and experiential learning opportunities, Isenberg’s Marketing Department trains students to understand consumers, analyze data, and develop customer-centric solutions to business problems and important societal issues.
Degree Options in Marketing
Degree Options in Marketing
Studying marketing at Isenberg has helped students master the crafts of analytics, research, and narrative-building that connect consumers with products, services, and points of view. Our students learn to weave powerful stories and mine and analyze data in their support. And drawing on our extensive alumni and industry networks, they begin their own stories of personal success.
In-Depth Marketing
In-Depth Marketing
Marketing students, we believe, must be “Renaissance” people who dissect trends and behavior in an increasingly complex, high-tech, and disruptive business world. To that end, we encourage our students to embrace a wealth of resources—multiple disciplines on our research-rich UMass Amherst campus, Isenberg’s 48,000+ alumni network, and our own cutting-edge faculty.
The engine of our undergraduate and graduate programs is our faculty, who excel nationally in research and in the classroom. Their national footprint encompasses consumer behavior, social media, sales management, and public policy, including healthcare and privacy.
Liz Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
Heidi Bailey
Lecturer
Cynthia Barstow
Senior Lecturer
Thomas G. Brashear Alejandro
Associate Professor
Annie Ding
Assistant Professor
Matthew Glennon
Senior Lecturer
Matthew Godfrey
Assistant Professor
Alicia M. Johnson
Assistant Professor
Verónica Martín Ruiz
Assistant Professor
Elizabeth Miller
Department Chair, Professor, & Charles D. Schewe Faculty Fellow
George Milne
Associate Dean of Research and PhD Programs & Edward D. Shirley ‘78 Endowed Professor of Marketing
Kun Qian
Assistant Professor
Matthew Thomson
Professor, PhD Coordinator
Bruce D. Weinberg
Professor
Tom Woodside
Lecturer
Yanfen (Cindy) You
Assistant Professor
Marketing News
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
When Elijah Khasabo arrived at Isenberg last semester as a transfer student, he already had something most business students only dream about: a fast
Isenberg Senior Builds Million-Dollar Startup While Earning UMass Amherst Degree
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Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
Isenberg School of Management faculty are again among the most prestigious researchers in the world, according to the Top 2% Scientists List. This
Isenberg Faculty Rank Among World’s Top 2% Most-Cited Scientists
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Isenberg Welcomes New PhD Candidates
Isenberg Welcomes New PhD Candidates
The 10 new PhD candidates represent several countries and academic backgrounds, and they are excited to contribute to the Isenberg community through
Isenberg Welcomes New PhD Candidates
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Isenberg School of Management
Go to: www.linkedin.com/isenberg-school-of-management-umass-amherst
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🎉 Congratulations to Daniel Hannon, our January #IsenbergWorks Shoutout winner and the first feature of 2026!
📣 Landed an internship or full-time role? Share your announcement using #IsenbergWorks for a chance to be featured, and win an exclusive Isenberg beach towel. Winners must contact the Office of Career Success at careersuccess\@isenberg.umass.edu to claim their prize.
The UMass Amherst Isenberg School of Management’s Department of Finance announces the 2nd Annual Isenberg School of Management Finance Conference. The event will take place on Thursday/Friday, April 23rd-24th, 2026, and Wenxin Du the Sylvan C. Coleman Professor of Financial Management and Professor of Finance at Harvard Business School will deliver the keynote address.
❗Call For Papers submission deadline extended to February 13, 2026, at midnight❗
Papers submitted to the conference will undergo a rigorous review process by the program committee, and authors of accepted papers will be notified by late February. To support your participation, the Finance Department will cover hotel and transportation costs for accepted presenters and discussants.
https://lnkd.in/eygdfHhk
The Isenberg School of Management’s Graduate Women in Business \(GWIB\) recently launched Tech Fusion, a new initiative focused on expanding tech literacy and career readiness for graduate women.🦾
The program provided hands-on exposure to VR, robotics, and rapid prototyping. Tech Fusion provides graduate students an opportunity to explore the technological world, and prepares those entering tech-driven careers.
🔗Read More:
https://lnkd.in/eckwKgJK
#womeninbusiness #virtualreality #techfusion #isenbergumass
📣 Join us for a virtual conversation with Isenberg alumna Nicole Shahid, Executive Director and Global Associate Product Manager at New Balance. Nicole will share her journey from marketing and strategy into product management, along with insights on career growth and leadership within a global brand.
Wednesday, January 28
12–1 p.m. \| Virtual
Register Now: https://loom.ly/TgUw1fk
#Isenberg #IsenbergAlumni #UMassAmherst #ProductManagement #CareerSuccess
Contact Us
Marketing Department
Room 235
Isenberg School of Management
121 Presidents Drive
Amherst, MA 01003
413.545.6976