Isenberg Insights : Isenberg School of Management : UMass Amherst

The future of business is beyond the numbers.

A culture shift is happening in business. With greater societal expectations to be good corporate citizens, Isenberg is innovating how we prepare our students to be just that.

Read about our faculty research, student experiences, alumni profiles, classroom innovation, and more below.

Research & News

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Isenberg Welcomes New Faculty Members for Fall 2024

Isenberg is thrilled to welcome one of our biggest-ever classes of new faculty members for the fall 2024 semester.

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Faculty Research: Matt Thomson Investigates Brand Nicknames in Marketing Campaigns

Starbies. HoJo. Beemer. Cumby’s. Dunks. On occasion, customers bestow nicknames to the businesses they frequent and the brands they buy. But what

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Gregory Thomas Showcases Entrepreneurial Expertise in Bangkok

When Gregory Thomas ’91 touched down in Bangkok in June to participate in the Global Consortium of Entrepreneurship Centers (GCEC) Summit and act as a

Gregory Thomas Showcases Entrepreneurial Expertise in Bangkok Read More

Student Experience

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Ice Cream with a Side of Philanthropy

On Thursday, September 19, the Isenberg Senior Gift Committee held its inaugural Take a Bite Out of Tuition event. More than 175 students attended to

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Student Spotlight: Samyak Choudhary '25

Samyak Choudhary ’25 is a finance major at Isenberg who originally hails from India. During the spring of his junior year, this entrepreneurial

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New Graduate Students Welcomed to Isenberg

Isenberg welcomed its largest-ever classes of new graduate students in fall 2023.

New Graduate Students Welcomed to Isenberg Read More

Diversity, Equity & Inclusion

Diversity, Equity, Inclusion, and BelongingLearn more about DEI at Isenberg

Isenberg Kicks Off Annual DEIB Executives-in-Residence Program

The Isenberg School of Management recently hosted its inaugural Diversity, Equity, Inclusion, and Belonging (“DEIB”) Executives-in-Residence Program

Isenberg Kicks Off Annual DEIB Executives-in-Residence Program Read More

Faculty Research: What Holds Back D&I in Multicultural Marketplaces?

Research by Verónica Martín Ruiz , assistant professor of marketing, was honored as the paper making the most significant contribution to the

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Jesenia Minier-Jennings Appointed as Isenberg’s Assistant Dean for Diversity, Equity, Inclusion, and Belonging

The Isenberg School of Management at the University of Massachusetts Amherst has appointed Jesenia Minier-Jennings as Assistant Dean for Diversity

Jesenia Minier-Jennings Appointed as Isenberg’s Assistant Dean for Diversity, Equity, Inclusion, and Belonging Read More

Isenberg Innovates

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